Photo Credit: Madverse
Amid rapid music sector growth in India – and on its own platform, which has seen its userbase expand by “25% in the last month alone” – Madverse Music Group has scored an Ahdritz Capital-led seed round.
New Delhi-headquartered Madverse unveiled the raise, but not the precise funding at hand, today. Founded in 2023 by Rohan Nesho Jain, the indie-geared startup bills itself as “the music distribution platform that lets you do it all.”
Beyond straight distribution, the company deals in marketing, “social media domination,” artist funding, sync, and, under a January 2026 Kobalt pact, publishing admin, its website shows.
Additionally, Rohan Nesho Jain doubles as the president of a namesake family office and heads a label called LTG Records.
In other words, there seems to be quite a lot happening at Madverse, which is looking to leverage an “AI-enabled infrastructure” and spearhead a global expansion as well.
Ahdritz Capital, Kobalt founder Willard Ahdritz’s investment fund, led the seed raise; SumoSan (the VC of Mohnish and Suraj Sani, whose father was a Sean John partner), New Delhi-based 10X Global, and Dubai’s Marigold Capital participated.
Willard has also signed on as Madverse’s lead investor and joined the business’s board. Addressing the round and what comes next, Ahdritz noted Madverse’s emphasis on allowing “artists to maintain independence.”
“The next generation of music companies will establish our industry’s new global hubs. Rohan and the Madverse team are proving this with an incredible, comprehensive technology platform serving a growing creator class in India and beyond,” said Ahdritz.
“Madverse allows artists to maintain independence, without sacrificing autonomy or control over their work and brand. I’m thrilled to back them as they look to expand globally,” he continued.
And in remarks of his own, CEO Rohan Nesho Jain added: “Madverse was born with one purpose: to build the most powerful, most accessible independent music ecosystem in the world, starting from India.
“Willard joining this journey is a defining moment for Madverse and a statement to the entire industry. He fundamentally changed what independence in music could mean for an artist. The next independent wave will be led from India – and Madverse will be at the centre of it,” the exec concluded.
Back to Madverse’s initially mentioned growth, the platform had 100,000 distribution users aboard as of February 2025, The Startup Journey specified.
And in January 2026, when the aforesaid Kobalt admin agreement materialized, the corresponding release identified Madverse usership of “more than 150,000 independent artists and labels.”
At present, the total sits at north of 200,000 and includes the likes of Nucleya, Neeti Mohan, Rishabh Rikhiram, and Sukriti Prakriti, per the business. All told, the startup’s clients “have surpassed 3 billion streams across global digital streaming platforms,” according to Madverse.