Iron Maiden performing live. Photo Credit: Raph_PH

Pophouse Entertainment has scored a high-profile catalog partnership with Iron Maiden, acquiring a stake in the group’s publishing, masters, and all-important name, image, and likeness (NIL) rights.

Iron Maiden and Pophouse formally announced their tie-up today, pointing, at the top level, to the above-noted IP interest. While the parties opted against divulging ownership and price-tag details, they did emphasize plans to spearhead creative collaborations moving forward.

Time will tell whether these collaborations eventually include a hologram show; between ABBA Voyage and KISS’ forthcoming avatar band, Pophouse’s expertise in this department isn’t a secret. But as things stand, Iron Maiden has concerts scheduled into late 2026 as part of its Run for Your Lives World Tour.

Nevertheless, the union has hit the ground running; Pophouse last week commemorated over 50 years of Iron Maiden with an “Infinite Dreams” walkthrough museum experience at EddFest.

Additionally, other interactive fan experiences are in the cards for Iron Maiden and Björn Ulvaeus-founded Pophouse, which are also developing “a major cinematic project” for Run for Your Lives and creating a “digital universe” centering on the group’s longtime mascot, Eddie.

In a statement, Pophouse CEO Jessica Koravos touted Iron Maiden’s career accomplishments and touched on an objective of helping the band continue “evolving for decades to come.”

“Iron Maiden is a band whose remarkable longevity and rich catalogue open up countless creative possibilities,” stated Koravos. “With Pophouse’s partnership, the band now has the investment and creative firepower to keep evolving for decades to come. It is a privilege to support Iron Maiden in this new chapter and to help carry their extraordinary legacy forward for the fans who have built this global community over the past 50 years.”

Said rich catalog includes 17 studio albums, an eponymous 1980 debut effort through 2021’s Senjutsu, and all manner of well-known tracks therein. At the intersection of this point and Pophouse’s forthcoming Eddie digital project, it’s worth noting that Iron Maiden isn’t without interactive-entertainment experience.

To be sure, 1999 brought the release of Ed Hunter, which doubled as a 20-track compilation and, thanks to a third disc included in the same package, a video game. More recently, a free-to-play mobile game entitled Iron Maiden: Legacy of the Beast shut down in late 2024 after debuting in 2016 and reportedly attracting north of six million players.

Especially because Iron Maiden plugged the newer game via a namesake 140-show tour, it’ll be worth closely monitoring the group’s collaborations with Pophouse, which earlier in 2026 acquired a majority stake in Tina Turner’s body of work.