Nickeloden is celebrating SpongeBob’s birthday in style. Nickeolodeon has officially declared July 14 “SpongeBob Day,” which aims to be an annual celebration timed to the beloved character’s birthday within the world of the show.
The globally recognized kids’ programming brand has lined up a whole host of celebrations for the day, which will include SpongeBob voice actor Tom Kenny hosting a TikTok live on July 14 beginning at 6 p.m. ET with behind-the-scenes commentary, three never-before-seen alternate endings of the classic episode “Shanghaied,” first looks at upcoming specials, new exclusive toy reveals, and more.
Fan-favorite episodes will air on Nickelodeon beginning July 14, at 2 p.m. ET/PT, alongside all-day marathons on Nicktoons and Nick Pluto and a SpongeBob takeover on Nick.com.
Additionally, the Patrick Star official YouTube channel will launch that same day with clips, shorts, compilations and live streams from both “The Patrick Star Show” and “SpongeBob Squarepants.”
Roblox is also getting in on the fun. “SpongeBob Squarepants Tower Defense,” already a top performer on the platform, will drop new in-game content timed to “SpongeBob Day.” It extends the 70+ consecutive weeks of weekly updates for the game, with over 200,000 peak concurrent users.
“The Patrick Star Show” will drop its first-ever music release across all streaming platforms, beginning with “Watch Out for That Rake” on July 9. The full album, “Patrick Star Superstar,” will be available for presale starting July 14.
“SpongeBob Day” will also be recognized at Nickelodeon’s hotels and attractions, including Nickelodeon Hotels & Resorts in Punta Cana and Riviera Maya, and Nickelodeon Universe theme parks at Mall of America and American Dream, among other locations.
Global markets — including Asia, Latin America, Germany and U.K. — will celebrate across linear, streaming, digital, social and consumer marketing with localized programming stunts, custom content and region-specific campaigns throughout July. “SpongeBob SquarePants”-inspired activations will be available at The New Children’s Museum in downtown San Diego, beginning July 11, ahead of Comic-Con.
Originally launching in 1999, “SpongeBob Squarepants” has proven to be one of the most enduring cornerstones of Nickelodeon programming. Created by Stephen Hillenburg and produced by Nickelodeon, the show has aired over 300 episodes and led to the production of multiple spinoff series and films. The most recent film, “The SpongeBob Movie: Search for SquarePants,” debuted in theaters in December 2025.