Sydney Sweeney stripped down for a steamy new ad for Novig, the latest sports betting app and prediction marketing for fans of football, baseball, soccer, tennis and more.
The âEuphoriaâ star goes nude in the ad and poses with a variety of sports equipment, like footballs, basketballs, a hockey net and other athletic gear.
âThink you know sports? Prove it. Novig is just sports. So they wanted to show just sports,â Sweeney says as she poses nude atop a basketball hoop and covers herself with basketballs and footballs.
The ad continues with a provocative montage of Sweeney in different athletic uniforms, like a hockey goalieâs mask, football pads, a baseball catcherâs helmet and a Novig jersey. After repeating the word âsportsâ several times, she breaks a set of racked billiard balls and lies on top of the pool table: âYou canât trade this. I just look good here,â she says.
Sweeney also clarifies that thereâs âno betting on wars or deaths and no politics,â such as other popular prediction markets like Kalshi, Polymarket and others. âJust you, your takes and sports,â she says (while posing nude with a soccer ball).
The Novig ad is the latest steamy promotional that Sweeney has starred in; sheâs posted several risquĂ© videos for her lingerie brand Syrn that she launched early this year. She also found herself in hot water last year after appearing in a jeans ad for American Eagle that many people found controversial online due to its play on âgood genes.â
In the film world, Sweeney will next star in âThe Housemaidâs Secret,â the sequel to her hit adaptation of âThe Housemaidâ novel last year. Sheâs also got Netflixâs âGundamâ movie on her slate, along with StudioCanalâs âThe Custom of the Country.â