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Vydia operates a cloud-based platform that supports labels, artists, and agencies across the music ecosystem. As its client roster expanded, each new label deal brought a surge in payees and monthly transactions, putting pressure on Vydia’s royalty and advances processes. To keep pace with this growth, the company implemented Tipalti’s Mass Payments solution to centralize and automate its complex, recurring payouts.
This article was created in collaboration with DMN partner Tipalti.
Before adopting Tipalti, Vydia relied on manual workflows to manage monthly royalties and advances. “Payday was a fraught day… many aspects of the payout cycle needed to be manually aligned,” said Purvi Shah, who manages Global Royalties for Vydia. “With Tipalti, much of that is now embedded into the platform.” The dependence on manual workflow meant the royalties team needed to coordinate multiple data sources and payment files, adding operational strain as Vydia’s success caused an increase in volume.
Tipalti now sits at the center of Vydia’s payout operations, consolidating monthly royalty payments and advance contracts into one system. Instead of uploading separate batch files and handling exceptions across different tools, Vydia runs payouts through a unified platform designed for high-volume disbursements. This centralized approach supports both standard royalty cycles and large-scale advances, allowing the team to manage a wider range of payment scenarios from a single environment.
Global payments are a core part of Vydia’s business, and Tipalti’s capabilities around tracking tax type and income classification have been key in providing Vydia more visibility into international transactions. That visibility extends to real-time reporting across payment types, enabling the finance and royalties teams to monitor payout status and address issues before they impact clients. This enhanced reporting and insight has also allowed Vydia to focus on more strategic decisions like tailoring cash advances to client needs instead of spending time on manual processes.
During monthly royalty payment runs and large advance disbursements, Vydia relies on Tipalti’s team to help keep operations running smoothly by addressing any questions as they may arise.
“[Tipalti’s] support, both in person as well as self-service, has been great for us,” continues Purvi Shah. “The team has been proactive in ensuring settings are up to date and are quick to reply when issues arise, both of which help us avoid problems during critical operations.” This proactive approach reduces the risk of interruptions during critical payout windows and gives Vydia’s team added confidence as transaction volumes and payment complexity continue to grow.
For Vydia’s artist and label network, consistent and transparent payouts have become a trust signal. With real-time visibility and centralized processes, clients can rely on timely royalties and advances, which in turn has driven higher uptake of advances. For music platforms facing similar growth in payees and the global complexity that comes with that expansion, Vydia’s experience shows how centralizing mass payments with Tipalti can reduce operational burden, improve payout reliability, and strengthen relationships with creators and rights holders.