Photo Credit: Qobuz x WYXR Memphis

Qobuz announces a year-long partnership with WYXR 91.7 FM, a Memphis-based, non-profit, community-powered radio station.

Qobuz, the independently owned music streaming platform, has announced a year-long partnership with WYXR 91.7 FM, the non-profit, community-powered radio station based in Memphis.

Running through 2027, the partnership will integrate Qobuz across WYXR’s on-air programming, digital platforms, and listener experiences while introducing the station’s programming to Qobuz listeners through DJ and staff-curated playlists.

As part of the partnership, Qobuz will serve as the presenting archive sponsor with pre-roll spots running on the WYXR online archive player in alternating months, sponsor a six-month block of on-air underwriting spots, and receive monthly placement in the station’s e-newsletter.

The collaboration builds on Qobuz’s growing presence in Memphis, where the company previously partnered with the Memphis Listening Lab to outfit the Lab’s digital listening stations with its service, bringing full Hi-Res streaming to the SoundRoom. WYXR’s radio studio also operates out of the same multi-use complex as the Listening Lab.

“WYXR is an essential voice in one of America’s most influential music cities,” said Dan Mackta, Qobuz Managing Director for North America and Northern Europe. “Their commitment to independent programming, musical discovery, and community aligns perfectly with Qobuz’s mission, and we’re excited to help bring their incredible curation to even more listeners.”

The partnership reflects Qobuz’s continued investment in organizations around the world that champion music discovery, local culture, and independent artists. It joins a growing list of music-first partnerships the company has forged in recent years, including work with Soho Radio; the Newport Festivals Foundation; The Great Escape Festival in Brighton, UK; Festival Bach Montreal; SXSW; Rough Trade Records; Drag City Records; Sam First Records in LA; and the Chicago-based indie label International Anthem, among others.

Last year, Qobuz became the first streaming platform to have its average payout rate per stream validated by an independent audit, confirming a rate of $0.01873—officially the highest validated rate in the industry. The company’s focus on human-curated playlists and editorial content has set it apart from its rivals, and Qobuz more than doubled its new user base in 2025, peaking at #4 on the iOS App Store.