Alex Cooper seems intent on unraveling some of the current relationships that have helped underpin her production company, Unwell.
The star podcaster and media entrepreneur is poised to drop her current talent agency, UTA, according to a person familiar with the matter. UTA has helped Cooper build and scale her company, Unwell, and over the years has helped broker deals that had her host interviews for Peacock during NBCUniversalâs coverage of the 2024 Paris Olympics, and launch her Unwell Network, a platform for other creators and influencers.
UTA declined to make executives available for comment.
A shift in representation would come after Unwell, which Cooper founded with her husband, Matt Kaplan, landed its first outside investor: Patrick Whitesell, co-founder of WME and former executive chairman of successor company Endeavor. Whitesellâs WTSL, an investment firm focused on media, entertainment and sports he launched after exiting Endeavor and WME last year, has invested an undisclosed sum in Unwell that values the business at $500 million, according to information released August 12 by Unwell. Cooper and Kaplan, who self-funded the company targeting Gen Z women audiences, retain a majority ownership stake. Formed in 2023, Unwell says it has been profitable from day one and sees the WTSL investment as growth capital.
Unwell said that in addition to the funding, WTSL would bring âdeep strategic expertise, industry relationships and a proven track record of supporting some of the most innovative companies and storytellers in media,â including Peyton Manningâs Omaha Productions.
âAlex, Matt and the team have demonstrated an exceptional ability to anticipate where audiences are headed and create entertainment experiences that resonate deeply,â Whitesell said last week. âThe companyâs growth, audience connection and cultural relevance set it apart, and we believe Unwell is uniquely positioned to help define the present and future of media.â
Whitesellâs funding followed a pair of recent exposĂ©s alleging behind-the-scenes chaos at Unwell. According to a Vanity Fair story in June, one Unwell freelancer alleged that Kaplan âcreates the most toxic work environment that Iâve ever seenâ; anonymous sources also said Kaplan had questioned employees about their sex lives and commented on their physical appearance. In April, Bloomberg reported that Kaplan âhas earned a reputation for frequently yelling at staff membersâ and said Unwellâs employees were âlooking for the exit.â
Cooper, in an interview at Cannes Lions this June with the Wall Street Journal, was asked about the allegations. âI will just kind of leave it at âDonât believe everything that you read on the internetâ â but I think everyone knows that at this point,â she said. Cooper also said, âI think that we have done a really incredible job at Unwell, and I think if you walk the halls, there are so many people that are so happy to work at this company. ⊠I think, unfortunately, being a woman in this industry is extremely difficult because youâre held to a completely different standard. Whether itâs a smear campaign being created for someoneâs narrative, whatever it be.â
UTA works with other influencers who have found themselves at cross purposes with Cooper in recent months. Alix Earle, a podcaster and influencer, gained some her greatest fame while hosting the podcast âHot Mess,â which was produced by Unwell. Dave Portnoy, the founder of Barstool Sports, alleged in a memoir that Cooper and her former co-host, Sofia Franklyn, planned to say they were harassed in order to get out of a previous contract with Barstool, which helped launch âCall Her Daddy.â