EXCLUSIVE: Piers Morgan is turning his FIFA World Cup show into a permanent series.
The British journalist is launching the weekly series Football Uncensored, expanding a roster of YouTube shows that includes Piers Morgan Uncensored and The Royals Uncensored.
Morgan will co-host Football Uncensored with Simon Jordan, the former owner of Premier League club Crystal Palace and TalkSport pundit. Episode one will premiere on Monday.
Alongside John Terry, Morgan and Jordan hosted World Cup Uncensored over the summer, which Uncensored said scored 60M streams across all social platforms over its 12 episodes.
Morgan said: “I can’t wait to kick off. Simon is a great sparring partner and we both love an on-air tear-up, so watch out for fireworks. But we are also passionate about football and we want everyone who shares that passion to be part of the Uncensored experience. Simply put, we aim to make Football Uncensored the most followed and most talked-about football debate show on the planet.
“The response over the summer to our World Cup Uncensored show was phenomenal, with nearly a million views of our last episode, dwarfing any other online show audience during the tournament. We’ll carry on that momentum.”
Morgan’s boast about 500,000 views appears to be a dig at rivals, including the well-resourced show The Rest is Football, hosted by Morgan’s friend Gary Lineker. The Rest is Football averaged more than 100,000 viewers on Netflix, which the streamer felt was enough to continue streaming the series into the Premier League season.
Jordan added: “It strikes me in sports broadcasting that a lot of the conversations lack clarity, insight or courage. They are formulaic, one-dimensional and not very bold… I don’t suffer from those afflictions and my ethos of discuss, debate and resolve, teamed with my deep, real-world understanding of the business of sport, provides a real opportunity for this project of ours to dominate the sport’s media landscape.”
In June, Morgan completed a $27M raise for his growing YouTube empire. Among those backing the former CNN anchor was Elisabeth Murdoch. Rashida Jones, the former MS NOW chief, serves as CEO of Uncensored.
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