A new school year likely means you need to restock on many of your makeup favorites. But rather than head to the nearest Sephora and drop bank on new products, your best bet is to log on to Amazon and shop the drugstore makeup that celebrities swear by.
Not only do these budget-friendly and celeb-approved picks work as well as the high-end stuff, they also won't break your back-to-school budget.
Whether it's the gripping primer that Paige DeSorbo calls her "favorite," an e.l.f. dupe that Madison LeCroy says, "reminds me of NARS Orgasm," or the viral lip stain that Azzi Fudd uses to get game-day ready, these affordable makeup finds will have your first-day glam looking right.
Lock in your glam with this transfer-resistant setting spray that's waterproof, smudge-proof and loved by celebs.
This beloved Maybelline mascara comes in several shades and is formulated with bamboo extracts and fibers to give your lashes that coveted volumizing, lengthening, and full look.
This multi-use moisturizing cheek and lip tint works with skin's pH to provide the perfect shade with a dewy finish. Miranda Kerr used the shade "Rose Flush" for her 2026 Met Gala glam.
This lip liner stains the outline of your lips with vivid color that stays lightweight and put throughout your day.
Celebrity fans: Paige DeSorbo, Gia Guidice, Azzi Fudd
This top-rated multitasking lotion is super hydrating and promises to deliver a luminous, glitter-free glow.
Celebrity fans: Lisa Rinna, Jennifer Coolidge, Paige DeSorbo
The Power Grip Primer needs no introduction, but we'll give you one anyway. Comparable to Milk's Hydro Grip Primer, this one has a similar gel formula with a tacky consistency that reviewers say keeps their makeup intact for hours.
Celebrity fans: Lisa Rinna, Jennifer Coolidge, Paige DeSorbo
Brighten and conceal dark circles with a creamy, lightweight formula that instantly erases signs of fatigue, leaving you with a refreshed, radiant look. The OG concealer has 35,000+ 5-star ratings.
Celebrity fans: Paige DeSorbo, Gia Guidice, Madison LeCroy, Gigi Hadid
Shoppers love this best-selling lip stain that you can apply while doing your makeup, and peel off to reveal results.
This hydrating lip oil is available in six shades: a cool-toned light pink, a bright pink, a neutral mocha, a ruby red, a bright coral, and a deep berry purple.
Kyle Richards says this drugstore mascara has been her "go-to for years." The ultra-black formula volumizes, lifts, lengthens, and separates for a bold, defined lash look.
A Charlotte Tilbury alternative, these blush wands with a user-friendly cushion tip applicator boasts a buildable formula that effortlessly blends into the skin. Madison LeCroy says, "This color reminds me of NARS Orgasm."
A celebrity makeup artist explains how to make your skin tint look glowy & not greasy.
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.