Ticketmaster users can now use Google’s AI chatbot Gemini to find live events, the ticketing company announced on Wednesday (Aug. 12).
Ticketmaster is now available as a connected app on the Gemini platform, where fans can look for events and compare seating options and prices before being taken to the Ticketmaster marketplace to complete the purchase.
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The Gemini integration will allow users to strike up a conversation with the AI platform to find events versus using traditional search engines. Users can prompt Gemini with questions or phrases like, “Find me two tickets to a football match under $150” or “What concerts are happening in Chicago this weekend?”
“Eligible events are surfaced automatically based on relevant fan searches, creating new discovery opportunities while keeping Ticketmaster as the secure destination for purchasing tickets,” stated a press release announcing the integration. For Ticketmaster clients and event organizers, the release boasts that the partnership could mean “access to fans earlier in the decision-making journey.”
The process requires users to connect Ticketmaster in Gemini and then ask @Ticketmaster to help them find concerts, sporting events and more. If a user finds an event to attend, they will be directed to Ticketmaster’s marketplace. When users reach the marketplace, their selected seats will already be loaded for a more seamless purchase experience.
The app is currently available in English across Gemini on the web, iOS and Android for U.S.-based users. Ticketmaster intends to scale it to additional languages and markets over time.
Gemini is the latest in AI integration for Ticketmaster, which has already rolled out event discovery across ChatGPT, Claude and Amazon Alexa+.