Pucci is officially back–and celebrities can't seem to get enough of colorful paisley prints right now. From Hailey Bieber to Dua Lipa to Kylie Jenner, fashion's biggest names have embraced the iconic colorblocked pattern this season, proving the vibrant Italian aesthetic is one of summer 2026's biggest style trends.
Originally created by Italian fashion designer Emilio Pucci in the 1950's, the brand's signature swirl print has become synonymous with retro Hollywood glamour and luxurious Euro-Summer vibes. Today, the colorful motif feels just as fresh, thanks to fashion's ongoing love affair with anything nostalgic (like Y2K style) and flashy resortwear needed for a glamorous vacation.
Equal parts playful, colorful, and timeless, the Pucci print is instantly recognizable and a perfect way to serve on-trend looks, in a carefree (and affordable) way. You'll want these Pucci-esque swimsuits, dresses, and scarves in your suitcase.
Loving the Pucci look enough to invest? Nothing will beat the iconic Vivara print, the instantly recognizable motif is printed on a silk twill square that can be worn for years to come, either around your head, handbag, neck or waist like the celebs are sporting.
Scarves are still topping the list of 'summer It items,' being worn as headwear, tops, or tied over a dress or pants for a pop of unique color. Make this square twilly a coordinating set with the matching shorts or swimsuit.
This silk square can add a vintage vibe to any look, with shoppers crediting the quality for its affordable price.
This lightweight silk bandana achieves the playful color-blocked look, but for less now marked down by 34% off. Knot it to your ponytail or beach bag for a fashion-forward look that feels fresh.
Scarf tops are so hot this season, channel two trends in one with this adorable halter top bikini.
One of celebrities most-loved names in swimwear, Monday launched its new Mediterranean-inspired print in tones of blue or pink, and it's already selling out. The jet-setter pattern comes in a variety of silhouettes, so you can find your best fit possible.
No swimsuit is as reliable as a trusty one-piece and this vibrant style from Beach Riot is both functional, with high coverage and a halter neckline, as well as comfy with a fully adjustable tie fastening.
This Australian label has become coveted for its colorful prints on par with the psychedelic trend. This one piece aces the retro vibe with a belted waist and strapless neckline–it's giving retro glam.
Minimalist dressers, have no fear! You can still get the star style if colorful palettes aren't your thing. This paisley print has a boho feel and flattering shift shape. Just as cute, but slightly less loud.
Scarf silhouettes are bursting in popularity this summer, this mini dress shows why. A halter neckline creates a scarf-top effect atop a matching mini skirt for a completed look. Simply pair with Pucci-print heels for a curated ensemble that would make stars jealous.
Need something classy and high coverage this summer? Maybe for a resort wedding or as smart (and stylish) SPF-protection? Cin Cin's maxi dress offers high coverage in a lightweight material, so you can serve looks without overheating.
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