The Motion Picture Association said that it had reached an agreement with TikTok owner ByteDance for guardrails around the use of studio intellectual property in AI video and images.

MPA Chairman Charles Rivkin said in a statement, “For the past several months, we have had constructive engagement with ByteDance to implement meaningful guardrails on Seedance and Seedream, and this MOU reflects our shared determination to continue our work together to further fortify those guardrails.”

The agreement applies to image models provided by TikTok, the TikTok USDS Joint Venture, CapCut and Dreamina, per the MPA. The trade association said that recent launches of Seedream 5.0 Pro and Seedance 2.5 have shown ByteDance’s “continued advances in IP protections.”

John Rogovin, the general counsel for ByteDance, said in a statement, “This MOU establishes an important framework for continued collaboration as the technology evolves, across a variety of products and platforms.”

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