The beef between Tom Brady and Logan Paul continues.

On Friday, the future NFL Hall of Famer and YouTuber-turned-WWE superstar shared the stage at Fanatics Fest in New York. But when their panel ended, the sports stars got into a heated exchange that ended with Brady slapping Paul in the face. New York Knicks star Karl-Anthony Towns and Chris Costa quickly stepped in to help break things up before things got out of hand.

Fanatics posted the clip on social media — with Brady, Paul, WWE and the NFL as collaborators on Instagram — and the footage went viral instantly, with more than 17.5 million views on Instagram and 6.9 million on X.

Round 100 of this never ending beef at Fanatics Fest 😭 pic.twitter.com/w7N6WwHnCz

Brady and Paul’s feud began in February when Paul said his WWE career made him as athletic as NFL players, which Brady, a seven-time Super Bowl champ, did not appreciate. The pair continued trash-talking one another ahead of and during the Fanatics Flag Football Classic in March.

The audio of the sports stars’ heated conversation is largely inaudible, so Paul hopped online to offer his side of the story. “This happened bc I was roasting Tom for beating him in flag football. And he tries to smack me?? Horrible example for the kids,” Paul wrote on X, reposting a clip of the incident. “Aura -100,” he added. “Blocked. With a torn tricep.”

Brady kept his explanation short and sweet, firing back with one word: “Dork.” He also replied to Paul directly, commenting, “I tried America… will try again next time I see this nerd.”

Many commenters wondered if the altercation was staged. Paul is a professional wrestler, after all, and, on Thursday, Brady expressed his interest in getting into the WWE.

“I need to get an invite. I’ve been waiting for [WWE president] Nick Khan to come up with some storyline for me to get in the mix,” Brady told WWE superstar Cody Rhodes on the “What Do You Wanna Talk About?” podcast. “I feel like I’m retired from football, and I have an opportunity to go out there and still showcase that I’m a little bit of an athlete.”

Will they eventually work things out in the WWE ring? That remains to be seen, but Brady certainly got the first lick in.