Amazon MGM Studios alum Adam Keen has launched Agenda Collective, a full-service entertainment public relations firm, with offices in Los Angeles and New York City.

With a roster of studios including studios, filmmakers, showrunners, writers, producers, authors, sales companies and production entities, Agenda’s focus is aimed at delivering “immediate, high-impact support across film, television, corporate and awards campaigns.

“We built Agenda Collective with intention,” said Keen. “After decades inside studios and global organizations, I wanted to create something collaborative, personal and driven by impact. Taking the time to build the right team across both coasts was essential to that vision.”

Keen is joined on Agenda’s leadership team by Vice Presidents Emily Teichner (Amazon MGM Studios, Strategy PR), Natalie Petozzi (Ginsberg/Libby, Entertainment One) and Kevin McAlpine (Amazon MGM Studios, ID PR, Focus Features, Ginsberg/Libby).

The team has recently worked with A24, Artists Equity, Amazon MGM Studios, CBS, Focus Features, IFC, Lionsgate, Mattel Studios, Neon, Roku, Searchlight Pictures, UltraBoom Media, Wavelength, STX Entertainment and WME, on projects including Backrooms, Hokum, Obsession, 56 Days, Jury Duty Presents: Company Retreat, Over Your Dead Body, Ready or Not 2: Here I Come, The Reunion: Laguna Beach and John Candy: I Like Me.

Keen’s three decades of experience include senior roles at Amazon MGM Studios, Warner Bros. Pictures, MGM and United Artists, as well as independent ventures like Overture Films. He has worked on such projects as Crazy Rich Asians, Road House, Air, Gravity, The Conjuring, The Tomorrow War, Coming 2 America and Red, White & Royal Blue, plus titles in the DC, Harry Potter, LEGO and James Bond franchises.

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