There's no better time to stock up on your makeup favorites (or finally try out the latest viral product that caught your eye) than Amazon Prime Day. 

With up to 50% off, you can basically score a whole face of makeup for a fraction of the cost thanks to the massive multi-day sale.

From TikTok viral favorites to celebrity-loved finds, Prime Day has can't-skip makeup deals starting at $5. Whether you're a high-end gal who loves Charlotte Tilbury, Tarte, and Summer Fridays or a drugstore purist who swears by NYX, Almay, and Maybelline, Prime Days has the deals you want most.

It's time to upgrade your makeup. Treat yourself to brand new makeup this Prime Day, with up to 50% off the hottest drugstore and luxury brands.

Almay's liquid foundation formula instantly transforms from a white cream to your ideal shade as you smooth it on. Fan Miranda Kerr wears the shade 200 Light Medium. Get your shade on sale now!

Formulated with a blend of nine moisturizing oils, this plush lip tint oil delivers a high-shine tint and deep hydration in a non-sticky texture. For Prime Day, all shades of this lip oil are on sale for 30% off. 

This must-have tubing mascara makes lashes appear thicker and longer. Get it now at an incredible Amazon Prime Day steal!

This top-rated stain features a watery texture and buildable pigment that's a dream to blend and leaves a natural flush to your cheeks. Plus, it's available in five shades.

Powered by supercharged ingredients like brightening rosehip seed oil and moisturizing glycerin, Saie's Super Gel can be used as a lightweight makeup primer or a highlighter.

Kyle Richards says this drugstore mascara has been her "go-to for years." The ultra-black formula volumizes, lifts, lengthens, and separates for a bold, defined lash look.

Achieve a luminous, healthy-looking complexion with this lightweight glow enhancer that effortlessly elevates your natural radiance. Wear it beneath foundaion or apply it a a highlighter to the high points of your face.

Celebrity fans: Paige DeSorbo, Alix Earle, Lisa Barlow

This is the exact product L'Oreal makeup artists used for Kendall Jenner's Met Gala 2026 look. Since it's infused with hyaluronic acid, it prevents lips from getting crusty. Pro tip: apply the product, let it sit for a minute, and wipe it off to reveal a just-bitten stain that lasts for hours.

For fuller lips and a defined pout, start here! This lip liner pencil is waterproof and smudge-proof, providing rich and creamy color payoff.

Provides flawless, smooth coverage for under eye circles and blemishes. Choose from a wide variety of colors. Get yours on sale now!

Several celebs have endorsed Sacheu's peel-off lip stain by now, specifically this mauve shade called 'P-Inked' is hard to find in-stock. But it's available now...and on sale!

This acne-safe sunscreen delivers UVA/UVB protection without clogging pores or leaving a white cast. Real Housewives of Rhode Island star Ashley Iaconetti raves that it "wears well with makeup" thanks to its blurring, primer-like finish.

Almost Lipstick in Black Honey is Clinique’s No. 1 lip color. This cult-classic, universally flattering shade looks incredible—yet different—on everyone.

This acne-safe sunscreen delivers UVA/UVB protection without clogging pores or leaving a white cast. Real Housewives of Rhode Island star Ashley Iaconetti raves that it "wears well with makeup" thanks to its blurring, primer-like finish.

Super pigmented and light as a cloud, Maybelline's new release has a gorgeous shade range with 10 unique colors. Use it on your cheeks or lips for long-lasting wear.

This blemish concealer treats acne and visibly evens skin tone. It instantly conceals blemishes, breakouts and redness, and was used on Miranda Kerr for her Met Gala 2026 look.

If love Laneige's fan-favorite lip mask, you'll love this lip balm which you can easily throw in your bag for on-the-go touch-ups. It's subtly tinted and is made with shea and murumuru butters.

Celebrity fans: Kyle Richards, Madison LeCroy, Olandria Carthen

Stock up on must-have beauty blenders with this four-pack from Real Techniques. The highly-rated makeup sponges can be used for anything from blending out base products to applying liquid blushes and highlights.

Achieve plump, juicy lips with this hydrating gloss/oil hybrid. Paige DeSorbo is a fan, and raved that it is just as good as the expensive Dior alternative.

Lock in your glam with this transfer-resistant setting spray that's waterproof, smude-proof and loved by celebs.

Achieve plump, juicy lips with this hydrating gloss/oil hybrid. Paige DeSorbo is a fan, and raved that it is just as good as the expensive Dior alternative.

Brighten and conceal dark circles with a creamy, lightweight formula that instantly erases signs of fatigue, leaving you with a refreshed, radiant look. The OG concealer has 241,000+ 5-star ratings.

Celebrity fans: Gigi Hadid, Madison LeCroy, Gia Giudice, Paige DeSorbo

This long-wear liquid lip dries down to a matte never crusty finish that won't budget. Olympian Ilona Maher swears it "does not come off" and lasted through every rugby game.

This bestselling pressed powder blurs pores and delivers hours of shine control for a flawless base that lasts all day. It comes in translucent shades as well as shades that match your foundation for added coverage.

This bestselling pressed powder blurs pores and delivers hours of shine control for a flawless base that lasts all day. It comes in translucent shades as well as shades that match your foundation for added coverage.

The easy-to-blend versatile liner can be used on your eyes, lips, and face. RHOA star Porsha Williams shared that the shade Catalyst is a part of her "go-to lip combo."

These bronzing drops are extremely similar to the D-Bronzi Sunshine Drops from Drunk Elephant, but at a fraction of the cost, of course. It gives your skin a bronzy wash of color and radiant finish. It comes in three shades compared to Drunk Elephant's singular shade.

Amazon moved Prime Day from its traditional July timing to June in 2026, with the event running June 23–26. Its has been reported that the shift helps avoid conflicts with major summer events such as July 4th.

Walmart, Target, and Best Buy have announced competing promotional events during the Prime Day period.

Yes, you’ll need an Amazon Prime membership to access most official Prime Day deals. The good news is that Amazon typically offers free trial options for eligible new members, which means some shoppers can still take advantage of the savings without committing long term.

Beyond Prime Day access, a membership also includes perks like fast shipping, Prime Video, exclusive discounts, and more. If you plan to shop the event heavily, the membership can easily pay for itself through the discounts alone.

Madison LeCroy’s entire glowy beauty routine is on sale for Prime Day, from $5.

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.