Photo Credit: TikTok + Cameo

TikTok creators in the U.S. can now offer personalized Cameo videos directly to fans without leaving the TikTok app, thanks to a new partnership.

TikTok has announced a new partnership with Cameo, enabling creators in the U.S. to offer personalized Cameo videos to fans without leaving the TikTok app. Creators will be able to sign up for Cameo within the TikTok app, after which they can offer their followers the option to request a personalized video for a fee.

Creators already on Cameo can just link their accounts, and fans can request Cameos directly through TikTok. TikTok users can also just search “Cameo” in the app to access a library of creators who have the feature enabled.

The partnership makes a lot of sense, given TikTok’s expansive creator economy—and the fact that TikTok creators are one of the most rapidly growing talent categories on Cameo.

“Empowering creators with tools to build deeper relationships with their community in an authentic way is at the core of what we do at TikTok,” said Franklin Ramirez, TikTok’s Director of Global Product Partnerships. “The new Cameo integration brings highly personalized experiences directly into TikTok, giving creators another way to connect one-on-one with their communities and monetize their content.”

“Creators are at the heart of everything we do at Cameo, and TikTok creators have become an essential part of our community,” said Steven Galanis, Cameo CEO. “Cameo videos regularly go viral on TikTok, showing the power of authentic fan connections and the appetite for personalized content. TikTok talent delivered its strongest year yet on Cameo in 2025, and by integrating directly into TikTok and making onboarding even easier, we are giving creators a simpler way to grow their business, deepen audience engagement, and unlock new revenue opportunities.”

The news follows that of the U.S. government reportedly being poised to receive a whopping $10 billion brokerage fee from investors—including cloud-computing company Oracle and private equity firm Silver Lake—for orchestrating the deal to take control of TikTok’s U.S. business.

Investors acquired control of U.S.-based TikTok from its Chinese parent company ByteDance in January. But analysts say it’s highly unusual for the government to collect a fee for such a deal, especially one so exorbitant.