EXCLUSIVE: Creative Artists Agency (CAA) has hired Sophie Crowther to join the agency’s creators team in London.
She from Billion Dollar Boy, where she built the company’s talent partnerships team and helped found and launch FiveTwoNine, a creator-focused brand and platform. In total, she has 12 years’ experience in the field.
Prior to Billion Dollar Boy, Crowther led creator projects across APAC at Monks and served as Head of Talent, APAC at Brave Bison.
“Sophie brings an exceptional combination of deep industry expertise, strong relationships and a forward-looking understanding of where the creator economy is headed,” said Glenn Miller, CAA Creators Agent.
“As we continue to expand our Creators business in London and globally, adding experienced leaders like Sophie strengthens our ability to identify new opportunities, build lasting businesses and deliver even greater value for our clients. We’re thrilled to welcome her to CAA.”
Crowther’s appointment marks the latest expansion of CAA’s Creators team in London, as the agency continues to focus on the business outside Hollywood. As part of that push, it hired digital agents Georgia Katz and Elle Skinner. Crowther will focus on brand partnerships and support new business opportunities for its digital clients.
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