NBCU’s test of the Peacock rewards program follows similar efforts by other streamers, including Disney+ Perks, which offers its customers an array of different promotional offers and discounts.
As Peacock continues to test and evolve the program, NBCU said, additional rewards are expected to be added over time, including Universal Parks perks and experiences, NBCU content previews and early access to NBCU live events.
On a recent episode of Variety‘s “Strictly Business” podcast, Matt Strauss, chairman of NBCUniversal Media Group, spoke about the Peacock membership program. “[W]e’re starting to evolve from thinking of this as streaming to entertainment, from subscription to membership,” he said. “Again, we’re always charting out what we see as the next white space. This is where we see, at least for NBCUniversal, the next wave of growth for streaming and the broader business as we’re continuing to build out where we see the big opportunity.”
At launch, members in the beta will have access to the following rewards: