Photo Credit: MAC Cosmetics

MAC Cosmetics names Chappell Roan as the new face of Viva Glam, with a special edition lip collection featuring three shades co-created by the singer.

MAC Cosmetics has named singer-songwriter Chappell Roan as the new face of Viva Glam, introducing three lip shades in a special edition collection co-created by the Midwest Princess herself. The new lip products will give back 100% of the selling price to Viva Glam charities advancing sexual, gender, racial, and environmental equality.

“Chappell Roan represents a new era for Viva Glam, which sparked a beauty revolution when it launched in 1994, and has since raised more than $545 million for charities advancing equal rights and healthy futures for all—making it the largest philanthropic initiative in beauty,” MAC’s announcement said. “She joins a long line of iconic artists who have powered the campaign through their own collections.”

“Viva Glam has always been about more than makeup. It’s about showing up for communities and making real change. Being able to create these shades and know that every purchase gives back makes this partnership feel incredibly special to me,” said Chappell Roan.

The special edition Viva Glam collection channels Chappell’s signature style into three limited edition lip products, each encased in a collectible tube featuring a custom sword-and-heart crest design her fans will adore:

  • MACximal Silky Matte Viva Glam Lipstick in Unnatural Red Head is a deep cherry red inspired by Chappell’s signature hair that delivers bold, full-coverage color with 12-hour wear and a smooth, moisture-rich finish.
  • Viva Glam Lustreglass Sheer-Shine Lipstick in Roan of Arc is a mid-toned plum lipstick-meets-balm hybrid that glides on sheer for glossy, buildable color with a lightweight, comfortable feel.
  • Viva Glam Lipglass Air Non-Sticky Gloss in Damnsel is a sheer red-plum gloss with gold shimmer that delivers glass-like shine with a lightweight, non-sticky feel.

As the new face of Viva Glam, Chappell Roan stars in a creative campaign centered around a beauty revolution shot by the famed photography duo, Inez and Vinoodh.

Nicola Formichetti, MAC Global Creative Director, added: “Chappell embodies everything MAC stands for. She is fearless, expressive, and completely in her own lane. She knows exactly who she is and how she wants to show up. Viva Glam is about turning that kind of self-expression into real impact, and she does that in a way that feels direct and undeniable. She is the perfect artist to lead this next chapter.”

In honor of the collaboration, MAC Viva Glam will make a $300,000 donation to Chappell’s nonprofit foundation, the Midwest Princess Project, and its partner organizations, which provide critical resources, care, and advocacy for LGBTQ+ communities. That includes the Ali Forney Center in New York City, TransLatin Coalition in Los Angeles, the GLO Center in Springfield, Missouri, and the Campaign for Southern Equality in Asheville, North Carolina.

The partnership helps propel Viva Glam toward its goal of raising its next half-billion dollars for equality across the pillars of sexual equality (Elton John AIDS Foundation), gender equality (BirthFund), racial equality (Ghetto Film School), and environmental equality (Plastics for Change).