Media biz veteran Mary Murcko has joined Fixated, an agency that provides support services for creators ranging from talent representation to creator economy support services.

Murcko has been tapped to steer the company’s global revenue organization, overseeing brand partnerships, direct media sales, podcast sales, clipping and other brand and sponsorship activities. Launched in 2024, Fixated is designed to be a next-generation talent agency plus production services plus distribution partner for promising creators emerging from the wild west of the creator economy.

Murcko reports to Zach Katz, Fixated’s CEO & founding partner, and Jason Wilhelm, president and co-Founder.

“Mary is exactly the kind of executive we look for at Fixated—strategic, entrepreneurial and relentlessly focused on growth,” Katz said. “She has repeatedly built modern revenue organizations, expanded commercial partnerships and helped media businesses evolve during periods of transformation. As we continue scaling our platform at Fixated, Mary’s leadership and experience will help us create even more opportunities for creators, brands and advertising partners.”

Wilhelm pointed to Murcko’s range of experience as being a good fit with Fixated’s mission to build a media firm for the creator economy generation.

“Mary understands both the needs of today’s creators and the expectations of the world’s leading advertisers,” Wilhelm said. “Her experience building innovative commercial organizations across digital media and the creator economy will help us deepen our relationships with brands and agencies while creating new opportunities for our creators to grow sustainable, long-term businesses.”

Murcko comes to Fixated after holding senior business and revenue posts for digital firms as Skimm, Fullscreen, Catch+Release and traditional publishing giants including Condé Nast, Gannett and Rodale.

“I’m excited to join Fixated at such a pivotal moment for the creator economy,” Murcko said. “The company has built an incredibly differentiated platform that brings together talent, content, distribution and monetization in ways that create meaningful value for creators and brands. I look forward to working with the team to deepen our relationships with advertisers and agencies while developing innovative partnerships that help creators build enduring businesses.”