The Bachelor in Paradise alum and star of Bravo's latest hit Real Housewives of Rhode Island revealed to E! that she ditched her pricey La Mer cream for an affordable K-beauty alternative.
At $25, Ashley swears by the Illiyoon Ceramide Ato Concentrate Cream, which soothes and hydrates as well as La Mer.
"To be honest, I thought that if I was having a bad skin day I had to open my expensive jar of La Mer, because I keep one around just in case I’m having an eczema attack," said Ashley. But since adding the Illyoon cream to her routine, she hasn't had to crack open her La Mer—and you won't have to, either.
That's not the only Amazon hidden gem Ashley is eyeing ahead of Prime Day, though. From a pair of cute and comfy leggings from No Nonsense (a brand she's been loyal to for over a decade) to her tried and true Nudestix blushes and the Naked Sundays SPF that "wears well with makeup," several of Ashley's go-to products are on sale for early Prime Day.
Shop Ashley Iaconetti's early Amazon Prime Day fashion and beauty deals below.
Whether she's dealing with an eczema breakout or healing from a chemical peel, Ashley swears by this affordable and viral K-beauty cream that soothes irritation, strengthens the skin barrier, and deeply hydrates.
"Their yoga pants and leggings are so good," raves Ashley. "They make the booty look awesome, they’re very affordable and on Amazon." Grab a two-pack on sale now.
"When it comes to hydration and moisturizer, I love this L’Oreal Midnight Cream," says Ashley. It's formulated with antioxidants and vitamin E to strengthen the skin barrier and smooth fine lines and wrinkles.
Ashley is a big fan of Naked Sundays SPFs. "It’s mineral, but it goes on like a serum and it really wears well with makeup. So it’s fantastic." This one doubles as a primer and wont leave behind a white cast.
"If you want a cute matching pair of pajamas, check out No Nonsense," advises Ashley. This tank and shorts set is soft to the touch and ideal for hot summer nights. Choose from three colors.
"I experiment with these things all the time. But Nudestix blush has been one of my essentials that has always been a constant. You know it’s going to deliver." Available in 11 equally stunning shades, they're creamy, blendable, and pigmented
"I’ve had No Nonsense in my sock drawer for at least 10 years," admits Ashley. "No Nonsense socks are non-negotiable." These short crew socks are breathable, cushioned, and moisture-wicking.
"I am a New Balance girl because I’ve got really wide feet," says Ashley. This on-sale pair is stylish and supportive, with plush cushioned soles.
You'll never have to microwave a cold cup of coffee again thanks to this Ashley-loved Ember mug, which keeps your drink at your preferred temperature.
"Their socks have a little ankle to it so I don’t look super millennial when I wear my go-tos," jokes Ashley. "And they don’t cut off my circulation." They're cushioned for added support and comfort.
Save on Ashley's favorite No Nonsense leggings, which are stretchy, breathable, and designed with pockets. She styles them with a baby tee and denim jacket for a practical yet put together look.
While the main Prime Day event usually lasts about 48 hours, deals often start rolling out well before the official kickoff, including early Prime Day deals that we've found live, now.
Amazon typically releases early beauty, fashion, home, and wellness deals in the days — and sometimes even weeks — leading up to the event, giving shoppers a chance to score discounts ahead of the rush.
Popular categories like home, fashion, beauty, and tech tend to see early markdowns first. Once Prime Day officially begins, new deals can drop as often as every few minutes, so it’s worth checking back throughout the event.
Shoppers can expect major discounts across categories including tech, beauty, home, kitchen, fashion, and wellness during Prime Day 2026. Amazon devices like Echo speakers, Fire TVs, Kindles, and Ring doorbells are usually among the biggest markdowns, but the event has also become known for impressive deals on viral beauty products, designer fashion, vacuums, cookware, and everyday essentials.
Brands often save some of their best online prices for Prime Day, making it a smart time to buy bigger-ticket items. If previous years are any indication, shoppers should also expect plenty of lightning deals and limited-time offers that sell out quickly.
Want more celeb-loved Prime Day recs? These are the eye masks Paige DeSorbo, Joe Jonas & more use to refresh tired under eyes.
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.