In case you missed it, lululemon broke the internet recently with a new launch that sent bag-lovers everywhere into a tizzy: The Big-Ass Bag.
Exactly as it sounds, the giant $250 bag is unsettlingly large with an 80L interior, measuring 22 inches across, 12.6 inches deep, and just under 33 inches tall.
And, as you can imagine, the sheer ridiculousness of it all is going viral, leaving the internet buzzing with one crucial question: What can one actually use Lululemon's Big-Ass Bag for? Is it practical, or a total gimmick? Don't worry, our editors are on the case.
The entire internet (and XL-bag ladies everywhere) wants to know: what can one practically use the enormous bag for? According to the product details, its interior measures to approximately 22" W x 12.6" D x 32.7" H. In other words, the schlepping possibilities are endless.
Available online now in black or taupe, the tote has a zippered main compartment with organizational sleeves inside, plus zippered pockets on the interior and exterior for essentials like your phone, keys, and water bottle.
While its size is the main attraction, its practical purpose is function first. The shoulder straps are padded for comfort with silicone grips to help keep them securely in place. Even cuter? Each tote includes a separate mini tote for holding the Big-Ass Bag when not in use—just fold it down and stuff it inside for convenient storage.
With this launch, Lululemon asked its shoppers: why pack one outfit when you can pack them all? Its shoulder straps are padded (no back pain around here) and have silicone grips to prevent sliding. Plus, when it's not in use, just fold the Big tote up and store it in the matching accompanying mini tote for total convenience.
We took our investigation very seriously, broke out the calculator, and did the (girl) math.
Here's what you can really fit inside Lululemon's new ludicrously capacious bag:
Yes, the novelty is absurdly funny, but first and foremost, the huge bag is as functional as can be.
For practical uses, this bag can cut down on trips when moving, doing laundry, or hauling groceries inside from the car. It also makes a great beach- or pool-day companion, holding up to a dozen rolled beach towels with no problem.
If you commute in a busy city, this giant bag can mean the difference between one trip up the stairs, or several. It'd also make a reliable catch-all for life's bigger moments, be it a hospital bag for delivering or a bridal bag for the big day, this daring tote can fit virtually everything-but-the-kitchen-sink.
Because it can be folded down and stored in the accompanying mini tote sheath, it's perfect for keeping it in your trunk or garage to grab whenever you need it.
As it turns out, "ludicrously capacious" can be completely practical.
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