This weekend will belong to Sony/Marvel Studios’ Spider-Man: Brand New Day, but the bright new shiny event title hopeful is Warner Bros/Bad Robot’s The End of Oak Street, which in U.S. previews Thursday night is estimated to do around $2 million-plus after showtimes that began at 1 p.m. at 3,200 sites.

Note that it’s still early on that forecast, and this PG-13 feature is leaning family, given how women are the most notable on tracking; not just with mothers but also Anne Hathaway fans. Ewan McGregor also stars. Some PG-13 comps right now include pre-Covid Rampage which did $2.4M and post Covid Blue Beetle which did $3.3M in previews, and opened mid-August to $25M. Note, that Rentrak reports that only 51% K-12 schools are off as kids head back to school. On the brighter side for the motion picture industry, 95% colleges are still off.

It Follows filmmaker David Robert Mitchell directed, wrote and produced about a neighborhood that suddenly finds itself next door to a pre-historic jungle with dinosaurs who become worse intruders than the neighbor’s dog. The movie will share Imax with Universal’s The Odyssey and PLFs with Spider-Man: Brand New Day for a domestic outlook that’s between $18M-$23M and a foreign estimate between $20M-$25M in 74 territories. The End of Oak Street will pave a way to France, Germany, Australia, Brazil, Mexico, Spain, UK, China and Japan this weekend at 24,000 screens. We’ve heard a varying range for the production cost from net $80M to $92M (there’s plenty of VFX in the movie). Rotten Tomatoes critics are at 85% certified fresh.

Also opening wide this weekend is Paramount and Spin Master’s Paw Patrol: The Dino Movie at 3,545 theaters and Angel Studio’s The Brink of War at 2,083 in North America. As we told you, Brand New Day is expecting to do between $57M-$72M in its third weekend stateside.

Tonight’s Thursday preview estimate comes from sources.

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