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L.O.L. Surprise! is celebrating its 10th anniversary in a big way, and music is at the center of it. JENNIE and Rosalía headline the brand’s new Music Festival collection, debuting as collectible fashion dolls inspired by their most iconic onstage moments. 

Shop L.O.L. Surprise! Fashion Dolls at mgae.com

With prices starting at $6.99 at MGA Entertainment, each Tot comes in a heart-shaped ball packed with a keychain, an artist mini-poster and a few surprise reveals. The O.M.G. dolls feature stage-ready looks, statement accessories and exclusive posters. Fans can collect two signature looks per artist, with one more headliner still to be revealed. 

L.O.L. SURPRISE!

JENNIE

OMG Music Festival

$26.99 Buy Now at mgae.com

Fashion doll comes with a collectible poster.

At $26.99, JENNIE’s stage presence and style come to life in the new L.O.L. Surprise! O.M.G. Music Festival doll, dressed in a fashion-forward look inspired by a real outfit she’s worn on stage.

L.O.L. SURPRISE!

Rosalía

OMG Music Festival

$26.99 Buy Now at mgae.com

Fashion doll comes with a collectible poster.

Priced at $26.99, Rosalía joins the L.O.L. Surprise! O.M.G. Music Festival collection with a doll inspired by one of her Motomami outfits. Each doll comes with a collectible poster to display alongside it.

L.O.L. SURPRISE!

Music Festival Headliners Tots

Global Music Artist Dolls

$14.99 Buy Now at mgae.com

Comes with outfits, shoes, collectible trading card and heart-shaped L.O.L. ball with a keychain.

This drop comes on the heels of MGA Entertainment launching L.O.L. Surprise! The Next Headliner, a live-action scripted series that follows 2021’s animated L.O.L. Surprise! The Movie. The show combines mockumentary comedy, pop star aspiration and original music. 

The anniversary celebration further grows the L.O.L. Loves collaboration universe, adding new tie-ins with Harry Potter, SpongeBob SquarePants and Dr. Seuss, as well as L.O.L. Surprise! Loves Hello Kitty and Friends.

L.O.L. SURPRISE!

OMG Loves Hello Kitty & Friends

$26.99 Buy Now at mgae.com

Accessories included.

Each Tot comes packaged in a heart-shaped L.O.L. ball with a built-in keychain, perfect for accessorizing your bag and taking your favorite artist on-the-go — available at MGAE.com and Amazon. Collect all four Tots to complete your music festival main stage lineup. 

For the first time ever, O.M.G. collaborates with Hello Kitty and Friends on a new fashion doll collection. This doll reimagines Hello Kitty with brushable hair, a show-stopping outfit and her signature hat. 

Made for play and display, she’s fully posable with accessories built for main-character moments. Collect all four: Hello Kitty, My Melody, Kuromi and Cinnamoroll. 

Meanwhile, these L.O.L. Surprise! Fashion Dolls are also perfect for wizards, witches and Muggles alike, L.O.L. Surprise! Loves Harry Potter Tots hides a surprise character in every ball — Harry Potter, Ron Weasley, Hermione Granger, Draco Malfoy, Luna Lovegood, or the rare Moaning Myrtle — ­dressed in adorable fashions with even more surprises inside.

L.O.L. SURPRISE!

L.O.L. Surprise! Loves Harry Potter Tots

$14.97 Buy Now On Amazon

Comes with Golden Snitch L.O.L. ball with wings

Inside, two golden wings transform your gold L.O.L. ball into the iconic Golden Snitch, and a Tot stand lets you display your new character on top. Collect all six Tots to complete the set. 

The L.O.L. Surprise! 10th anniversary collection is available right now at MGAE.com, with new products and experiences rolling out all year long. 

Shop L.O.L. Surprise! Fashion Dolls at mgae.com