Your winter hair routine just got a serious upgrade. Bestselling hair care brand Nutrafol just launched a new product category that's coming to save your strands even in harsh winter weather: The Strand Serum.
The new leave-in treatment works from the hair's cortex to cuticle in order to strengthen strands, reduce breakage, smooth frizz, and protect against heat styling up to 450 degrees. Plus, it just launched this week and is priced at $54, so we expect this one-and-done hair-care solution to be a holy grail come winter.
Split ends? Frizz? Lacking shine? Damage, be gone. Meet the single product that does so much: Its innovative formula improves the look and feel of tresses in just one step. Ingredients like milk thistle seed extract help strengthen the hair strand, while wild olive, rosehip and hemisqualane moisturize and smooth the cuticle to fight frizz and prevent dead-ends. Make this winter your best hair yet with glossier, softer hair, even when that feels impossible in the coldest of climates.
Meet the single treatment that does so much: the lightweight serum strengthens dry, damage-prone hair to help reduce breakage and split ends by up to 83% and 62%, respectively, over time.
Dry climates create frizz and static while heat-tool-styling for the holiday season surely doesn't help. Hence, the new launch is a smart, easy step to protect your growth and restore hair health during winter's most unforgiving months.
The innovative formula uses a DualFusion Complex, which works in two ways: Milk thistle seed extract helps fortify the hair cortex, while a nourishing blend of wild olive extract, rosehip fruit extract, and sugarcane-derived hemisqualane smooths and seals the outer cuticle, to calm flyaways and restore health. That combination is especially useful for winter hair when dryness and split-ends not only look dull and dry, but are also delicate and risk breakage. This one product fights against it all, and for less than $60, no less.
The single-step couldn't be easier to work into your hair regime: Shake well, start with 2–3 drops in your hand, adding more as needed. Apply to damp or dry hair, focusing on mid-lengths to ends, and style as usual.
Nutrafol’s crowd-loved Hair Serum is a scalp treatment applied directly to the scalp for visibly fuller, thicker hair.
Unlike the scalp-focused Hair Serum, the new Strand Serum is for the hair already past your scalp: Apply it from mid-lengths to ends to help keep fragile, porous strands smoother, stronger and less vulnerable to the everyday damage that can make hair look thinner or shorter over time.
Psst! Pamela Anderson Says This Niacinamide Face Serum “Works Everywhere, Every Time”
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.