Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. 
 
This week:  Some final World Cup-related gains for Shakira & Burna Boy and The Beatles, as well as a new breakout hit from Lil Baby and a viral moment capitalized on by Saucy Santana.

“Dai Dai” Has Best Streaming Day Yet Following World Cup Halftime Performance

Are you tired of Shakira & Burna Boy’s unavoidable World Cup anthem “Dai Dai” yet, following six weeks of World Cup action over June and July — which finally came to a head last Sunday (July 19) at New Jersey’s MetLife Stadium, as Spain triumphed 1-0 over Argentina? If so, you might be close to the only one: Even after the tournament’s resolution, streams of the song have continued to spike — no doubt buoyed by the duo’s performance at the final’s halftime show, the first ever of its kind. 

In fact, “Dai Dai” enjoyed easily its biggest day yet on streaming this Monday (July 20), as fans either found themselves unready to say goodbye to the song that had soundtracked their past month and a half, or came to it for the first time after tuning into the final. The song racked up nearly 2.2 million official on-demand U.S. streams on Monday, up 65% from the 1.4 million it amassed the day before the final, and up 84% from the 1.2 million streams it amassed the day after Shakira and Burna Boy first played it at the Cup’s opening ceremonies in June, according to Luminate. 

It wasn’t the only song performed at the halftime show to see big gains the day after the performance: Justin Bieber’s “Everything Hallelujah” was also up 161% to 268,000 streams from the day before the Cup, and BTS’ “Dynamite” was up 74% to 312,000. But the big musical winner of the tournament — possibly outside of Oasis’ “Wonderwall,” which rode streaming momentum from its adoption as the English team’s unofficial theme song to a No. 27 Billboard Hot 100 re-entry — was undoubtedly its official theme, which has also since moved into the top 20 on both Spotify’s and Apple Music’s real-time charts. 

And on the subject of the Hot 100 — “Dai Dai” reached a new peak of No. 42 on this week’s chart (dated July 18), still falling just outside of the top 40. While the song could have conceivably gone either direction next week with the tournament ending just a couple days into the tracking week (which begins on Friday), with these strong post-tournament gains, it seems likely that “Dai Dai” will live on as a hit, and perhaps make its first appearance in the top 40 on next week’s chart. — ANDREW UNTERBERGER

Team England Takes a Sad Song and Makes It Better With “Hey Jude” Revival

Speaking of Team England and its Oasis fixation translating to streaming success: The squad’s third-place run has also given a boost to the Gallagher Bros’ ultimate predecessors. The Beatles did not have a song in the mix for Team England’s victory song, but the Fab Four still made their presence felt over the team’s run thanks to one of the group’s biggest hits, 1968’s Hot 100-topping “Hey Jude,” being adopted as a singalong to celebrate the tournament success of midfielder Jude Bellingham. 

Despite the disappointing end to the tournament for England, with a 2-1 loss in last Wednesday’s (July 15) semifinal — one slightly redeemed by a thrilling 6-4 victory in Saturday’s third-place game against France — Bellingham was still one of the breakout stars of the World Cup, tying Norway’s Erling Haaland seven goals for the third-highest tally in the tournament. After some of his signature Cup performances, Bellingham would receive in-stadium singalongs from the grateful English fans of the song’s signature outro chant, with videos of his emotional reactions to the serenades also attracting millions of views online.

Those singalongs weren’t kept to the stadiums, apparently, as “Hey Jude” also rose significantly on streaming over the final full week of the tournament. After racking up just under 1.5 million official on-demand U.S. streams for the week ending July 9, “Jude” grew 53% to 2.3 million for the following week, according to Luminate — becoming The Beatles’ second-most-played song in the U.S. for the week, under only the playlist perennial “Here Comes the Sun.” — AU

Lil Baby’s New Pharrell-Produced Single Gets the ATL Rap Star Back on Track 

2020’s My Turn seemed to announce Lil Baby as rap’s newest commercial juggernaut, but his subsequent LPs delivered diminishing returns. Now, thanks to his new Pharrell-produced single “Dead Fresh,” it looks like Lil Baby just netted him his first solo smash in some years. 

Premiered by Williams at the Louis Vuitton menswear spring/summer 2027 show in Paris last month (June 23), “Dead Fresh” marks the legendary writer-producer’s first-ever collaboration with Baby. The snippet was so immediately well-received that an unofficial version of the song (billed as “Fresh Baby,” credited to the non-existent artist Mtiles) soared to the top of the U.S. Shazam Charts last week. “Dead Fresh” also arrived alongside a Kid Art-directed music video that focused on golf, luxury sports cars, and, of course, fashion. 

“Dead Fresh” debuted with 1.98 million official on-demand U.S. streams on July 17, with daily totals remaining about 1.3 million for the next three days, according to Luminate. In its first four days of release, “Dead Fresh” collected a whopping 6.46 million on-demand U.S. streams. 

Currently, the rising hit plays in over 377,000 posts on TikTok and over 12,000 Instagram Reels. While the official music video has logged over 857,000 YouTube hits in less than a week, “Dead Fresh” also ranks atop the all-genre U.S. Apple Music Top Songs chart as of this writing. 

Looks like the 2026 Song of the Summer just got a worthy new late contender. — KYLE DENIS 

Saucy Santana’s ‘Quiet on the Creek’ Spins Viral TikTok Meme Into Potential Streaming Comeback 

Four years ago, Saucy Santana was cooking with grease with his Latto-assisted “Booty,” which reached No. 23 on Rap Songs and earned an MTV Video Music Award nomination for push performance of the year. Now, the rapper, internet personality and former City Girls makeup artist is eyeing a potential chart comeback with his new “Quiet on the Creek” single. 

Born from an old TikTok live in which Santana recounted a childhood memory (“And I used to go fishing when I was a lil gworl/ You gotta be real quiet on the creek”), the Florida rapper’s viral hit arrives after weeks of memes across social media. Some users gravitated to Santana (a gay man) referring to himself as a “little girl,” others preferred to pretend there was a deeper meaning behind the “quiet on the creek” phrase, and another swath of users found humor in his delivery of the phrase, while also evolving its meaning to something akin to “keep it lowkey.” Thus, it’s no surprise the official “Quiet on the Creek” sound currently plays in over 1.5 million TikToks, just 10 days after he first teased the song. The song also plays in over 30,000 Instagram Reels, while its official YouTube audio boasts over 715,000 views in under a week. 

According to Luminate, “Quiet” debuted with 496,000 official on-demand U.S. streams on July 17, with daily streams remaining above 400,000 for the next three days. In its first four days of release, “Quiet on the Creek” logged 1.77 million official on-demand U.S. streams, easily his best performing single in years. 

Several celebs have used the sound in their own TikToks — including Lizzo, Ice Spice, Plaqueboymax and Love Island USA’s Serena Page — so it appears that the “Quiet on the Creek” moment is just getting started. — KD