Amazon MGM has released the official trailer for “Ali G: Who Iz I?,” a new mockumentary following Sacha Baron Cohen’s swaggering London bad boy.
Cohen first developed the titular character as part of Channel 4’s “The 11 O’Clock Show” in 1998 before getting his own series, “Da Ali G Show,” in the early 2000s. 2002 brought the release of the first Ali G movie, “Ali G Indahouse,” which was helmed by “Succession” director Mark Mylod.
Cohen filmed “Who Iz I?” in secret, just like he did with “Borat,” “Brüno” and his TV series “Who Is America?” Cohen’s brand of comedy revolves around him embodying outlandish characters and then provoking a reaction from onlookers. As Ali G, he’s interviewed Noam Chomsky, Andy Rooney and Newt Gingrich.
The three-time Oscar nominee unveiled the project in a video posted to his Instagram in July. In character as Ali G, he captioned the post, “Dey haz finally made a documentary about me. And it ain’t dat crap one about da penguins, dis one haz got at least twice as much animal sex.”
Cohen serves as writer, director and producer under his Four by Two Films Banner. He is also the only cast member listed for “Who Iz I?” on IMDb. Petr Jákl and Emily Kob serve as executive producers.
Outside of his own films, Cohen recently played the villainous Mephisto on the Marvel Disney+ series “Ironheart.” He also starred in “Ladies First” for Netflix and “Balls Up” for Prime Video.
“Ali G: Who Iz I?” hits theaters on Oct. 23. Check out the trailer below.