Miss Sixty / Gabriel Moses

Bella Hadid is posing for a new campaign for Miss Sixty.

The 29-year-old model appears in the brand’s Fall 2026 campaign, Unchartered.

From the official release:

“Every season, Miss Sixty gravitates toward women who leave a mark on history, myth or imagination; archetypes of female authority, seduction, rebellion and self-invention. “

“For Fall 2026, that woman emerges from the sea. Lensed by Gabriel Moses, Bella Hadid channels the facet of the MISS SIXTY universe—part siren, part adventurer, she exists in the space between fantasy and reality,” the brand declares.

“She is impossible to pin down: romantic but unsentimental, glamorous without restraint, always moving toward the next horizon,” the release continues.

“The maritime references that run through the collection become traces of her journey, worn with the confidence of someone who writes her own story.”

The Miss Sixty brand was founded in 1991, and is considered a pioneer of women’s denim.

At the same time, the model just shared a vulnerable post with fans a few days ago, opening up about the mental toll of living with a chronic illness as she detailed a flare-up related to her Lyme disease diagnosis, which she has been battling for over 15 years. Find out what she said.

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