Photo Credit: Meta
Ticketmaster is the first music partner for Meta’s new Muse AI, allowing users to connect their account to their personal version of the agent.
Meta launched its new Muse AI agent this week, and the company listed use cases for its robust new AI project, including sending emails, filling out forms, organizing schedules, booking trips, and making purchases. The music industry has been quick to speculate on what sort of ticketing uses the AI agent might offer, and now we’ve got a clear answer with the announcement that Ticketmaster is Muse’s first music-related partner.
Ticketmaster is available as an optional “connector” for Muse users, which enables fans to add their account to their personal version of the AI agent. Muse will then recommend concerts, sports events, and other live experiences that match the user’s interests. It can also provide seating options and ticket pricing.
Users wanting to make a purchase will then be directed to Ticketmaster’s site—meaning that currently, Muse isn’t actually doing any purchasing, despite Meta’s claims that the agent will be able to do so. It seems like that’s a function that’s either rolling out later or will only apply to certain connectors.
Ticketmaster says you can use its connection with Muse to do things like discover and “lock in” the experiences you care about; learn about exciting live events based on your established preferences; and browse real-time event information, seating options, and ticket prices. The integration is currently available in English on the web, iOS, and Android versions of Muse for users in the United States.
While Ticketmaster is the first major music partner for Muse, Muse is not Ticketmaster’s first AI marriage. The ticketing service is available in partnerships with AI platforms like Google’s Gemini, OpenAI’s ChatGPT, Amazon’s Alexa+, and Anthropic’s Claude.
Muse has already been catching flak from music fans for having taken the @muse Instagram handle from the well-established British rock band Muse, which is now relegated to the handle @museband. As if that wasn’t meme-worthy enough, Meta execs have accidentally been tagging the band’s new handle when promoting the AI agent’s launch this week, leading fans online to poke fun at the tech giant.