Photo Credit: Deezer
Deezer is kicking its AI detection capabilities up a notch with a new tool that identifies machine-generated tracks in playlists – including those saved to competing streaming platforms.
The Paris-headquartered DSP announced and launched its artificial intelligence music detector today. And while Deezer itself is pinpointing the AI audio, it’s playlist-transfer service Tune My Music that’s enabling fans to import their song libraries.
Overall, the process appears straightforward enough: Non-Deezer users are directed to Tune My Music and prompted to select their current streaming platform from a list that includes Spotify, Yandex Music, Boomplay, and a variety of others.
Deezer then provides a percentage “AI score” based on not just a single playlist, but the complete song library (including all saved music) in question. Unsurprisingly, the results page features a “share your score” socials button and encourages visitors to “switch to Deezer in 3 easy steps.”
Time will tell how many fans follow through and make the jump to Deezer, which has been tagging AI tracks for a while and is now licensing the underlying detection tech to third parties.
On one hand, some have taken issue with streaming’s AI slop avalanche and especially the uploads’ presence in playlists as well as recommendations. (Upon being detected by Deezer, AI outputs “are automatically removed from algorithmic recommendations and are not included in editorial playlists.”)
However, the vocal criticism hasn’t failed to spur algorithmic changes and fake play crackdowns; the past six months have quietly brought with them apparent Spotify monthly listener falloffs for a number of AI “artists.”
(Moreover, Deezer has confirmed what quite a few already suspected: Fraud is fueling a substantial portion of AI uploads’ streams.)
On the other hand, the unfortunate reality is that less discerning listeners might not care about how much of their saved music was pumped out by AI. The distinction between fully AI-generated tracks and those benefiting from a bit of machine assistance is worth keeping in mind as well.
In any event, Deezer CEO Alexis Lanternier in a statement expressed the belief that the fan-facing AI music detector will provide “an eye-opening experience for listeners around the world.”
“A vast majority of people want to know if AI music is being recommended to them and our data show that nearly half of the users joining Deezer from another platform have AI tracks in their playlists,” he said in part.
“We’re expecting our AI music detector to be an eye-opening experience for listeners around the world,” concluded Lanternier, whose platform is identifying at least 75,000 fully machine-made uploads per day.