YouTube Premium is implementing its first price hikes since 2023, lifting the monthly cost of its main plan by $2 a month to $15.99.

YouTube Premium Lite is going up a dollar to $8.99 and family plans are rising by $4 to $26.99 a month.

The price hikes will take effect with June billing statements, customers were told in an email from the company.

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My kids watch YouTube more than anything else. So a small price hike, I’m ok with. Meanwhile, they could care less about these streamers I’m paying for, which keep inching closer to early 2000s cable prices.