EXCLUSIVE: OTT company Future Today has unveiled a suite of creator and agency partnerships for its ad-supported streamers Fawesome and HappyKids.

Future Today’s plan to turn creator content into broadcast-quality video on its AVOD and FAST channels has seen it quietly strike and expand on deals with the likes of CAA, Fixated, Viral Talent, Wild Vision and Odd Projects, who are seeking to take digital-first creators into streaming.

The deal comes as TV and digital content creators continue to seek ways to partner up and monetize the other sides’ capabilities, despite uneasiness between the sectors remaining.

“Creator content has become an integral part of the entertainment landscape and the next phase of growth will happen on the biggest screen in the home,” said David Di Lorenzo, SVP Content Acquisitions and Partnerships at Future Today. “These partnerships give creators and agencies an opportunity to reach audiences in a new premium environment where loyalty and long-form storytelling can thrive.”

Future Today has been working with creators and agencies to adapt and repackage content for connected TV and build wider entertainment brands. The company’s proprietary tech allows for supports distribution, content management, monetization and promotion.

“Fixated has always been focused on helping creators reach their full potential, and partnering with Future Today is a natural next step in that mission,” said Rob Iaboni, VP, Brand Partnerships at Fixated. “The ability to bring our creators’ content into premium streaming environments where audiences are highly engaged, opens up meaningful new revenue streams and long-term growth opportunities.”

Future Today’s growing creator roster includes talent and content brands such as Like Nastya, Foltyn, Flamingo, Terra Green, Laughability, Matthew Beem, How Ridiculous, Jesser, Shiloh & Bros, Sugar Star, Browney and Ninja, and Ghoulz Gaming.

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