Photo Credit: Hydro Flask
Hydro Flask and Universal Music Group announce their second collaborative artist-driven drop with a limited edition Role Model collection.
Hydro Flask, a leader in high-performance insulated products, has unveiled the latest drop in its partnership with Universal Music Group (UMG): a limited edition collection of reusable drinkware inspired by singer-songwriter Role Model’s third studio album, Chuck Timely & The Hourglass.
The eight-piece collection marks the second drop in a series of artist-inspired products released through the Hydro Flask x UMG partnership. The tie-up brings reusable hydration into music culture, aimed at reducing single-use beverage waste across UMG’s global studios, songwriting sessions, and live events.
The collection is available now, coinciding with the start of Role Model Presents: Chuck On Tour, which kicks off in Hydro Flask’s hometown of Bend, Oregon. To mark the launch, Hydro Flask and Role Model debuted a promotional spot that continues to showcase Role Model’s talents beyond music. Filmed alongside longtime friend and creative collaborator Ky Newman, the playful campaign gives fans a glimpse of the duo’s natural comedic chemistry while spotlighting the artist’s Hydro Flask collection.
“Being able to outfit the whole band and crew with reusable bottles cuts down on waste to really make an impact while we’re on the road,” said Role Model. “We also got to run with the creative for this campaign, so it just felt like me and Ky doing what we normally do.”
“Hydro Flask has always led with joy. Role Model brings that same spirit to music, and our partnership was a natural fit,” said Larry Witt, Hydro Flask President. “Since launching our partnership with UMG, we’ve seen a strong response from fans and artists. Our new campaign with Role Model shows that reusables can be part of everyday life and that making a positive impact can be simple, easy, and even a little fun.”
The limited edition collection includes eight Hydro Flask bottles, selected and designed in partnership with Role Model. Colors and printed or engraved graphic elements throughout the collection draw from the visual identity of Chuck Timely & The Hourglass. The collection includes variations of top-selling HydroFlask bottles, the 32 oz. Wide Flex Straw Cap, the 24 oz. Wide Flex Straw Cap, and the 400 mL Micro Hydro. All bottles in the collection also include matching bottle boots for extra bump and ding protection.
The Role Model x Hydro Flask collection is available now with pricing ranging from $37.95 to $49.95.
Role Model (Tucker Pillsbury) has built a devoted global following through his deeply personal storytelling, genre-bending sound, and magnetic personality. His third album was released on August 7 and marks an exciting new chapter for the artist. Its lead single, “High Hopes 3000,” became Role Model’s first entry on the Billboard Hot 100, while the album debuted in the Top 10 of the Billboard 200.