EXCLUSIVE: What is The Greatest Song Ever Made? Jaeki Cho is looking to find out in a new digital series designed for TikTok, Instagram and YouTube.
Cho, who was previously a music journalist, will front the series, which comes from Blink49 Creator Studios and Flavor Thing, founded by Cho and Brian Lee.
The 30-part series is built around the deceptively simple question — what is the greatest song ever made? — and asks artists, producers, chefs, athletes and other cultural figures to choose one record, listen to it on camera and make the case for why it deserves the title. The show launches on September 11.
It comes only a couple of months after Blink49 promoted its unscripted boss Tara Long to oversee its new ventures, including its creator arm, which is also working on new documentary about the New York Knicks championship winning run directed by Travon Free as well as microdrama Murder at the Mansion.
Cho began his career as a writer at Complex before becoming a senior online editor at XXL. He produced the 2016 documentary Bad Rap, which featured an early-career Awkwafina. He also co-founded food and community platform Righteous Eats with Lee before the pair launched Flavor Thing. Lee founded Knocksteady, a Los Angeles-based music and digital content company and managed artists such as Anderson.Paak, before Maker Studios acquired Knocksteady.
“Jaeki and Brian have created such a simple, compelling idea with The Greatest Song Ever Made, one that can spark a great conversation with almost anyone,” said Mickey Meyer, President, Global Creator Studios, Blink49 Studios. “We’re excited to partner with Flavor Thing to bring this series to audiences and explore where it can go from here. It’s exactly the kind of collaboration we want Blink49 Creator Studios to be about: distinctive ideas, entrepreneurial creative partners and the potential to build something that can connect with audiences across platforms.”
“Asking someone for the greatest song ever made is like asking about the meal they grew up on. You get a window into who they are and where they come from. Everyone has an answer. Nobody gives you the same one,” said Cho.
“This is both a culmination and a return home. I started making viral music videos on YouTube fifteen years ago. Music is still one of the largest addressable audiences there is, and there is nothing more personal, and we wanted a show that lives in that nuance,” added Lee. “It also brings together everything we have learned across the digital platforms, short form especially, where we worked backwards and started with a show that has distribution built in. From there it scales into the longer form, more premium work we are excited to build with Blink49.”
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