The White House once again turned to pop culture in characterizing their immigration strategy, this time using Spider Man imagery to portray ICE agents as “friendly neighborhood” figures and on the heroic side of deportations.

An Instagram post this week, features Spider-Man‘s hand spinning out a web. That leads to an image of web-covered detainees, and the message, “Criminal aliens will be caught and deported.”

“Your friendly neighborhood ICE agents,” the message from the White House reads.

The post comes as Sony has enjoyed runaway success with the latest in the superhero franchise, Spider-Man: Brand New Day, which has passed $1 billion at the global box office, per Box Office Mojo.

Last year, the White House featured a meme of Donald Trump as Superman, just as Warner Bros/DC Studios released the James Gunn-directed movie. Gunn had noted in an interview that Superman was an immigrant, triggering some of the right to claim that the superhero had “gone woke.” The film grossed more than $600 million worldwide, per Box Office Mojo.

Spokespersons for Sony and Disney did not immediately return requests for comment.

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