Joe Jonas is starring in a campaign for Kenneth Cole‘s new cologne, Inspire!
The 34-year-old Jonas Brothers musician was also unveiled as the Global Brand Ambassador for the fragrance, and he sings an original power balled in the advert, with a comedic twist.
Joe started teasing the campaign the week before, with a “This was all Joe’s idea” billboard and video teasers, leaving fans guessing what he was up to.
In the campaign video, Joe belts out a hilarious, original power ballad about the fragrance and being the “best smelling man in the whole damn town.”
The visual, directed by Anthony Mandler, starts with a disclaimer noting it was all Joe‘s idea, and continues “playing with traditional fragrance-advertising tropes through cinematic visuals, an over-the-top performance, and Joe’s signature sense of humor.”
“Fragrance campaigns have a history of feeling very serious and very sexy, so naturally we decided to take that very seriously,” Joe shared in a statement about the campaign. “Kenneth Cole really let me have fun with this and make it feel like me. We took everything you expect from a fragrance campaign and pushed it a little further. I love how it turned out, and most importantly, INSPIRE smells really good.”
Joe worked with Kenneth Cole and Parlux to shape the campaign, from concept to execution, and he truly delivered!
“Joe Jonas was the perfect choice for INSPIRE, not only for his undeniable star power, but because he wanted to be a true creative partner from day one,” Lori Singer, President of Parlux, said. “We saw an opportunity to go beyond a traditional fragrance campaign and create something that would genuinely capture attention, spark conversation and invite people into the world of INSPIRE. At its core, INSPIRE is about confidence, individuality and not taking yourself too seriously, and Joe embodies that spirit naturally. He brought his personality, humor and creative instincts to every stage. Together, we’ve created a campaign that we believe will bring a new audience to Kenneth Cole Fragrances and build meaningful momentum for the brand.”
What does Inspire smell like?
The new fragrance “is a modern woody aromatic scent balancing bright citrus and aromatic spice with warm woods and amber.”
It features top notes of bergamot, lemon, and grapefruit, with middle notes of rosemary, cypress, and black pepper. The smell is based with cedarwood, oakmoss, and amber.
Christine Hassan, perfumer at Givaudan, created the new fragrance.
Where can you buy Kenneth Cole‘s Inspire?
The Inspire collection comes in four options:
- INSPIRE Eau de Toilette, 3.4 FL. OZ./100 mL, $75
- INSPIRE Eau de Toilette, 1.0 FL. OZ./30 mL, $35
- INSPIRE Eau de Toilette Travel Spray, 0.34 FL. OZ./10 mL, $18
- INSPIRE All Over Body Spray, 6.0 FL. OZ./170 g, $15
You can purchase the fragrance on KennethCole.com, as well as at all Nordstrom Rack stores and select key Nordstrom stores. It’s also available online at Nordstrom.com and NordstromRack.com!
Disclosure: Some products on this site use affiliate links and we may earn commission for any purchase made through the links.
Check out more photos below from Joe Jonas’ Inspire campaign for Kenneth Cole…
The post Joe Jonas Fronts Kenneth Cole’s Inspire Cologne Campaign & Sings a Hilarious Power Ballad – Where to Buy the New Fragrance appeared first on Just Jared - Celebrity News, Entertainment News & Photos.