The Kardashians star looks truly amazing, sweetie as she celebrates her King Kylie drink line at Dunkin’, officially launching July 8. 

For the campaign, Kylie not only helped curate a menu full of pink-themed drinks—including the Candy Pink Lemonade Refresher, the Vanilla Pink Cloud Latte and the Pink Lemon Drop Suncloud Lemonade—but also took the moment a step further by returning to her signature pink look. 

In a commercial as well as several photos for the Dunkin’ launch, Kylie’s wig is as pink as her drink, falling in waves well past her shoulders as she also sports a pink skirt suit and matching almond shaped nails. 

And Kylie’s transformation comes two years after she fully embraced what was known as her King Kylie era in the mid-2010s, or her time as one of Instagram and Tumblr’s most-followed teens. 

At the time, she was widely known for her unique aesthetic and oscillated hair colors—usually between pink and teal—frequently.

In 2024, Kylie embraced her literal feminine side once more by sharing a photo of her with dyed pink tresses cheekily adding in the caption, “Hiiiii remember me.”

While the Kylie Cosmetics founder—mom to Stormi, 8, and Aire, 4, with ex Travis Scott—typically stays true to her natural dark hair color, it’s clear she is partial to her pink look, having kept a photo of her from the era as her Instagram profile picture for many months. 

And in 2020, she reflected on the color in an Instagram Story, writing alongside a photo of her with the signature color, “Pink hair will just always be my favvv.”

But one thing about Kylie? She’s not letting any one look define her. Last year, she told Dazed she found it “funny” that fans think her King Kylie era ever ended. 

“I’ve seen that before too, and I’m always like, first of all, the baddie never left,” Kylie—who has been dating Timothée Chalamet since 2023—added to the outlet. “I wear a latex dress at least once a week. Like, where do you guys think the baddie went? People saw me in a flowy dress once in my life, and they were like, ‘She’s gone!’ I wore a sundress once in Palm Springs, you know—like, can a girl wear a sundress once?”

For a deeper look into Kylie’s transformations over the years, keep reading… 

Kylie attends Matrix at A Time for Heroes Celebrity Carnival just months before the Keeping up with the Kardashians series premiere. 

Kylie shows support for Selena Gomez's Kiss & Tell album by attending its release party. 

Kylie sports bangs at Wango Tango music festival in Los Angeles. 

Kylie is all smiles at the Taste Of Beverly Hills. 

Kylie attends Wango Tango festial for the second year in a row. 

Kylie attends the 2011 People's Choice Awards in Los Angeles. 

Kylie attends the 2012 Teen Choice Awards just ahead of her 15th birthday. 

Kylie shows support for pal Justin Bieber at the Justin Bieber's Believe premiere. 

King Kylie arrives at the 2014 Billboard Music Awards. 

Kylie walks the blue carpet at the 2014 Teen Choice Awards. 

Kylie is all grown up at GQ's Grammys after party in 2015. 

Kylie brings back the bangs for a night at the 2015 MTV Video Music Awards.

Suited up! Kylie sports a business casual vibe at Marie Claire's 'Fresh Faces' Party.

Kylie walks her own red carpet at her 2016 charity event with SinfulColors. 

Kylie sports a two-piece ensemble at Marie Claire's Image Maker Awards 2017. 

A year later, Kylie returned to her roots for an all-black look at the 2018 Met Gala, just months after welcoming her daughter Stormi with her now-ex Travis Scott. 

Kylie supports Travis at the premiere of Travis Scott: Look Mom I Can Fly. 

Kylie steps out in a Balmain jumpsuit at the 2019 Grammys. 

Kylie is feeling blue at the 2020 Vanity Fair Oscars Party. 

She's on the move! Kylie leaves the Parsons Awards in 2021. 

Kylie steps out at the Baby2Baby gala months after welcoming her son Aire. 

Kylie is seeing red on the 2023 Met Gala red carpet. 

Kylie uses her seltzer Sprinter as the ultimate accessory while out and about in Los Angeles. 

Kylie teased her new collection of latex dresses, donning a low-cut red gown that she would wear “to pick up my kids from school,” business meetings or “the clurb.”