Talent management firm Underscore Talent has announced more than 20 new hires across its comedy; sports and outdoor lifestyle; entertainment; beauty, lifestyle and fashion; and newly launched experts divisions.

The company’s expansion comes amid an evolving media landscape, where creators, entertainers, athletes, comedians and experts are building businesses across content, brand partnerships, live experiences, intellectual property and traditional media.

Leading the new hires is comedy talent manager Ethan Stern, who comes to Underscore after 15 years at 3 Arts Entertainment, where he represented comedians, writers, filmmakers and artists. He also has served as a producer on projects including Hannah Einbinder: Everything Must Go,” “Aaron Chen: Funny Garden” and the upcoming Netflix special “Stamptown.”

“I’m excited to join Underscore at such a pivotal moment in the evolution of talent management,” said Ethan Stern. “What drew me to the company is its unparalleled position at the intersection of digital and traditional entertainment, along with the exceptional resources and intellectual capital it offers. Underscore is uniquely equipped to help artists build sustainable, long-term careers across every platform, and I’m honored to be part of that mission.”

In launching its new experts division, which will support founders, professionals, educators and thought leaders, Underscore has hired talent managers Gautham Dhaliwal and Michael Jones.

In the sports and outdoor lifestyle division, Underscore has added Tim Warnement as director of talent and Ethan Rosenzweig as talent manager. Jon Henson returns to the company as director of talent and media development across comedy, entertainment and Shorthand Studios. Kamla Pande joins as senior director of talent in the beauty, lifestyle and fashion division, and Toni Rose Goulden joins as director of talent in the entertainment division.

“The future of talent management isn’t about separating creators from entertainers, athletes, comedians, or experts, it’s about recognizing that the most successful people today are building businesses across all of those worlds,” said Dan Weinstein, co-founder and co-CEO of Underscore Talent. “We’re investing in specialized teams that understand the nuances of each category while building the infrastructure, partnerships, and development opportunities that help talent grow beyond any single platform or medium.”