The JustWatch Group, which is known for its streaming guide, is launching its own ad-supported and transactional service.

The new outlet will be available in October within the JustWatch app and website in the U.S., Canada, the UK, Ireland, Germany, Austria, Switzerland, France, Italy Spain, Australia and New Zealand.

JustWatch, which was founded in 2014, announced the launch of JustWatch TV on Tuesday at the Toronto Film Festival’s new market.

Content partners providing film and TV titles for the new service include Paramount, New Regency, Fremantle, Bleecker Street and Vortex Media, among others. Initially, titles will be non-exclusive, though in time exclusive windows could be carved out, executives say.

JustWatch draws 50 million monthly users, guiding them to programming on more than 1,500 streaming services worldwide. Its guide lists streaming options for more than 500,000 movies and TV shows across more than 1,500 services worldwide and provides guide information and streaming charts to over 1,400 partner websites and apps.

David CroyĂ©, founder and CEO of the JustWatch Group, said the new initiative builds on the company’s core mission of matching viewers with titles they want to watch. “With the launch of JustWatch TV, we aim to make content discovery, access and engagement even easier,” he said.

Quentin Carbonell, SVP of global content acquisitions and strategy, views JustWatch TV as “a straightforward solution at a time of fragmentation.” By either directly enabling free or transactional viewing, or by routing viewers to third-party services, he said, the company “aims to support the whole industry, from filmmakers to distributors to streaming platforms across the world.”

Get our Breaking News Alerts and Keep your inbox happy.

Comments On Deadline Hollywood are monitored. So don't go off topic, don't impersonate anyone, and don't get your facts wrong.

Δdocument.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );