Chris Berend, after leaving NBCUniversal News Group, is joining Hearst Magazines as chief content and experience officer.

In the newly created role, Berend will be responsible for leading Hearst Magazines’ editorial strategy, content creation and programming across all platforms for publications including Cosmopolitan, Elle, Esquire, Harper’s Bazaar and Good Housekeeping. He starts at the New York-based company on Aug. 3, reporting to Hearst Magazines president Debi Chirichella.

Berend was most recently chief digital officer of the NBCUniversal News Group. In that role, he helped expand NBC News across streaming, subscriptions, commerce and emerging digital platforms, while also helping to shape the company’s approach to generative AI. 

Berend joined NBCU in 2019 from CNN, where he served as senior vice president of global video, leading video content, distribution, operations and custom production, and also co-founded video brand Great Big Story. Before joining CNN, Berend held digital leadership positions at Bloomberg and ESPN Magazine. He began his media career as an editor at Hearst’s Esquire.

“Chris brings a deep understanding of the editorial process, strong business leadership and a track record of driving significant growth in both video and content experiences,” Chirichella said in a statement. “I’m excited about what we will build together as we continue to innovate across our brands and deepen our connection with audiences.”

Berend commented: “I’m excited to join Hearst at a moment of real opportunity. I’m especially drawn to helping evolve our iconic brands into modern, audience-driven businesses — building on their influence, authority and loyalty to drive innovation and creating new experiences that unlock growth.”