Along with the YouTube arrangement, the companies agreed to extend NBCU’s distribution deal with YouTube TV, which was renewed in 2025.
Peacock programming will be accessed through YouTube Premium, the companies said.
In an interview with Deadline, NBCU Media Group Chairman Matt Strauss said Roberts reached out to YouTube CEO more than nine months ago to initiate talks.
“Audiences in 2026 don’t think in terms of platform,” Strauss said. “They think in terms of moments.”
Peacock is coming off a number of big moments, including big news seasons of reality hits Love Island USA and The Traitors, as well as the NBA and Telemundo Spanish-language coverage of the World Cup. While it was viewed as a laggard since its launch as a service focused on ads and live events at a time when streaming was about ad-free binge viewing, the wind has shifted more in its direction of late.
“This partnership brings NBCUniversal’s world-class content and iconic franchises to YouTube’s unmatched scale and global platforms,” Cavanagh said in a statement. “We’re excited to deepen our relationship with YouTube through a collaboration that reflects our strategy of partnering with industry leaders to drive sustained growth for NBCUniversal.”
Mohan said the expanded partnership will “redefine what a modern entertainment subscription can be for consumers.” The partnership “makes it easier than ever for our members to find and watch all the premium content they love, all in one place.”
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