EXCLUSIVE: Tokyo Broadcasting System (TBS), the Japanese company behind the Ninja Warrior format, and A. Smith & Co. Productions, which produces the U.S. version for NBC, have teamed up again on another competition series.

The two companies are developing Dumb Luck, a series based on Japanese format Kisuke, for the U.S.

They have already produced a two-hour special that aired in Japan that won its time slot before shopping the project to U.S. buyers.

The series is based entirely on chance. A group of lucky contestants, who require no smarts, zero skill and absolutely no strength or stamina, are pitted against each other in rounds of luck-based obstacles where they pick their poison and pray they avoid the predetermined punishment, which could include freezing water, electric shocks and explosive flour cannons.

Dumb Luck was spearheaded by TBS International, the company’s U.S. arm, which has been ramping up its efforts in the States. It recently hired Elwin de Groot, who co-created Fox music competition series The Four, as Senior Non-Fiction Development Executive.

Kisuke launched in Japan in 2024, initially as a segment on its daily morning variety program Love It! before it was expanded out. The special was produced by Yoshimi Ito and Takuma Inoue with Haruhiko Yasuoka as chief director.

“As it happens, Kisuke’s evolution was far from luck,” said Goshu Segawa, VP, TBS International. “We saw its universality, comedy-based nature and ability to offer something quite different in today’s market. We quickly decided that A. Smith & Co. were the ideal partners for developing Dumb Luck and believe it will win over American audiences just as Ninja Warrior has.”

“We’re always looking to push boundaries in unscripted formats, and Dumb Luck does that with its fresh and wildly fun take on competition television that’s driven by the one thing no one can predict: chance,” added Eli Baldrige, EVP of Development at A. Smith & Co. Productions. “TBS and A. Smith have a longstanding track record of creating shows that connect, entertain and sustain, and we’re excited to once again partner to bring this show and its bold, comedic energy to life for U.S. audiences.”      

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