Indian animation giant Toonz Media Group has launched MyToonz, a dedicated FAST channel now live on LG Electronics smart TVs in India, with ambitions to take the service worldwide over the coming years.

The channel, built on technology from Amagi, goes out initially to LG smart TV owners across India before Toonz moves to bring it to Southeast Asian markets – Malaysia, Singapore and the Philippines are among the first targets – with North America, Europe and the Middle East to follow.

“As viewing habits evolve, content creators must evolve with them. MyToonz is our strategic response to the connected TV revolution, combining storytelling excellence with smart distribution. This launch signals our intent to lead in the FAST space and shape the future of children’s entertainment distribution,” said Viswanath Rao of Toonz Media Group.

The channel draws on a library built up over more than 25 years of animation production at Toonz’s Thiruvananthapuram base, where the studio turns out upwards of 10,000 minutes of content annually. Titles on the service include “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman” and “Hanuman,” spanning both internationally developed properties and India-rooted programming.

Amagi, which handles the technical backbone of the service, brings to the partnership a platform used by broadcasters and streaming operators across dozens of countries. Its co-founder and CTO, Srividhya Srinivasan, said the deal married Toonz’s content credentials with infrastructure designed to support large-scale streaming operations. “As demand for curated family programming continues to grow, IP-based delivery is essential to building sustainable FAST businesses,” she said.

For LG India, MyToonz slots into an existing portfolio of free channels available to its smart TV users. “With the addition of MyToonz, our kids’ genre becomes even stronger,” said Brian Jung, director of media entertainment solution at LG Electronics India, describing the content as in keeping with the company’s goal of offering free, quality programming to households.