Photo Credit: Suno
Moments after announcing a Believe partnership deal, Suno is now rolling out its Warner Music- and BMG-backed v6 models – with an eye on expanding into “opt-in experiences built around individual artists.”
Suno officially debuted its v6 offering, technically consisting of three distinct models, this morning. As described by the company, a main v6 “flagship model” is available to subscribers alongside the “less predictable” v6-wild.
Meanwhile, free accounts can access v6-mini, described as “a faster, more efficient version available to everyone” – albeit without support for downloads or “commercial rights.”
Unsurprisingly, Suno is touting the v6 suite as its “best yet,” with a particular emphasis on its multi-song mashup options, the ability to generate audio based on “a vibe, genre or mix of inspirations,” seemingly robust isolation capabilities, and more.
But how does the existing userbase feel about v6, which will soon replace Suno’s existing models altogether?
Out of the gate, the reception appears mixed – with some customers lambasting the models and threatening to exit Suno altogether. But others are voicing comparatively positive assessments, and to reiterate an obvious-but-important point, it’ll be worth closely monitoring the largescale shift’s net subscribership impact.
Additionally, it should be easy enough to identify the deal’s revenue impact for the publicly traded Warner Music Group in forthcoming earnings reports. Today, CEO Robert Kyncl in an internal email described the v6 launch as “a milestone in our mission to protect our artists and songwriters and bring them opportunity in a rapidly changing world.”
“Starting today, our artists and songwriters will share in the revenue generated by Suno’s more than 2 million, and growing, paying subscribers,” Kyncl spelled out.
As initially noted, artist-specific AI products are on the horizon as well. And while the precise timetable here is unclear – of course, artists must opt in first – Suno described the feature as “next” on its roadmap.
“What comes next is a new kind of product we’re developing: opt-in experiences built around individual artists, where artists can choose to participate and get paid when they do, and fans get new ways to connect with the artists they love,” the platform relayed.