The Eurovision Song Contest is set to launch in Asia for the first time, with Bangkok chosen as the inaugural host city.
The show’s grand final will take place in Thailand’s capital on Nov. 14.
Among the ten confirmed countries participating so far are Thailand’s Channel 3, South Korea’s PK Inc., Malaysia’s Media Prima (TV3), Philippines’ ABS-CBN, Vietnam’s Vietnam Television (VTV3), Cambodia’s TV5 Cambodia, Laos’ Vientiane Capital Television (VTE9), Bangladesh’s NTV, Bhutan’s Bhutan Broadcasting Service (BBS) and Nepal’s Himalaya TV.
More countries are expected to be announced in the coming weeks.
The European Broadcasting Union (EBU), who own and manage Eurovision, are putting the contest together with Voxovation, 2O Productions and Thailand’s Channel 3.
Eurovision celebrates its 70th anniversary this year, with the European arm set to take place in Vienna, Austria this May.
“As we mark the 70th anniversary of the Eurovision Song Contest, it feels especially meaningful to open this next chapter with Asia, a region rich in culture, creativity and talent,” said Martin Green, director of Eurovision.
“This is about evolving Eurovision together with Asia, building something that reflects the voices, identities and ambitions of the region, while staying true to what has always made the Contest special. Eurovision Song Contest Asia will be shaped by the artists, broadcasters and audiences who make it their own, continuing our shared journey of being United by Music.”
Peter Settman, CEO and co-founder at Voxovation, said: “From day one, our ambition has been to build the Eurovision Song Contest Asia together with the region’s best creative talent, creating a show that truly reflects Asia’s identity and creative energy. Together with S2O Productions, we are shaping a show where artists and fans connect across borders in new ways, through participation, community and deeper engagement beyond the stage, with ZOOP helping bring that fan experience to life. I grew up watching Eurovision, singing in front of the TV, dancing to the winners at the disco and now seeing my own kids just as excited, predicting the outcome. To bring this incredible show to a new continent is something very special.”
An American version of the contest, The American Song Contest, ran as a reality series on NBC in 2022 hosted by Snoop Dogg and Kelly Clarkson but was not renewed.