In Disney‘s second corporate shift to the entertainment tent in six months and just before the Josh D’Amaro drops its Q3 earnings report tomorrow morning, the House of Mouse unveiled plans to to move its revenue rich Consumer Products division.
Seeking to streamline commerce and creatives and create “cohesion across the entire Disney ecosystem and extending the relevance of our franchises for generations,” a joint memo today from Thomas Mazloum, chairman, Disney Experiences, and Alan Bergman, chairman, Disney Entertainment Studios said that DCP will travel from the Experiences division to Disney Entertainment, specifically to be under the company’s Studios umbrella.
“Disney Consumer Products will shift the majority of its businesses to Disney Entertainment, sitting within the Studios, beginning October 2026,” the C-Suite duo wrote. “This evolution reflects how these businesses operate today and strengthens that model by more directly linking our consumer products businesses with the creative and business teams behind the content.
Calling it a “work in progress,” the duo said of the new home for the $63 billion in retail sales of licensed consumer products in 2025 DCP.
Essentially putting the people who create Disney’s products in the same room as the people who get those products to market via Lego and Mattel and on the shelves at Target and Walmart, the synergy may not be sexy, but it sure as Hell is a very big deal — if for the sheer size and cash involved if nothing else.
Right now, with about two months to go before it all is locked in, details are scant about who the internal merger of sorts will work. We do know that Lisa Baldzicki, who was named DCP prez in the spring, will continue in her role. However, on a practical level, this looks to be the rare case of a corporate meld where the amount over overlap is minimal in terms of likely redundancies.
Treading a similar path to that of Sean Shoptaw, EVP, Games and Digital Entertainment and his entire division in March, today’s move also marks the second division that used to sit under now CEO D’Amaro in his former capacity to now be run by Disney Entertainment.
“This evolution reflects how these businesses operate today and strengthens that model by more directly linking our consumer products businesses with the creative and business teams behind the content.” Mazloum and Bergman stated Tuesday. “At its best, this work happens when storytelling, commerce and experiences come together from the very beginning, creating cohesion across the entire Disney ecosystem and extending the relevance of our franchises for generations.”
Disney Consumer Products is the world’s top licensor. Bragging rights on board, DCP, today’s memo notes, “outperforming its nearest competitor by nearly three to one.” Put another way, on July 30, Disney was crowned 2025’s No. 1-ranked licensor globally in License Global’s annual list Disney’ lead over the consumer competition was substantial. The rest of the top five was made up of Authentic Brands Group ($36 billion), People Inc.($27 billion) NBCUniversal ($20 billion), and Hasbro ($17.5 billion)
As in all things, Disney and otherwise, money talks.
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