As expected, the Summer House Season 10 reunion has made some waves.
The first hour of the three-part reunion, which premiered on May 26, brought in 3.1M multi-platform viewers in seven days, marking not only a franchise record but a yearslong audience high for Bravo, NBCUniversal revealed ahead of the Season 10 reunion’s conclusion on Tuesday.
Through seven days, the episode was up 43% over Season 10’s average MP7 audience to become the most-watched episode of Summer House ever. It’s also Bravo’s most-watched episode across platforms in the 18-49 demo in two years.
On Bravo alone, the episode drew the largest live + same-day audience in the show’s nine-year history, according to Nielsen data. In L+SD, the reunion Part 1 was also the top entertainment telecast in the 18-49 demo in two years across all of cable.
Over on Peacock, the episode ranks as the No. 1 episode of all time for an NBCU next-day series in first day viewing, NBC adds.
That set the stage for a solid audience for Part 2, which premiered a week later on June 2. That episode drew 2.6M multi-platform viewers in just three days, signaling that it could end up rivaling Part 1’s seven-day audience once those numbers are in. For reference, that MP3 audience is up 46% over Season 10’s three-day viewership average, NBCU says.
So far, Season 10 of Summer House is now averaging 2.2M viewers across platforms season-to-date, up 15% from Season 9 on a comparable episode basis. This is the fifth consecutive season of growth for the series.
Given the buzz, it should come as no surprise that the franchise is also generating chatter online. Since May 26, Summer House Season 10 reunion content has amassed 84M video views on social media, which NBCU says is a 600% season-over-season increase.
Summer House is produced by Truly Original (a Banijay Americas company) with Steven Weinstock, Glenda Hersh, Lauren Eskelin, Jamie Jakimo, Trish Gold and Faith Gaskins serving as executive producers; and Left Hook Media, with Matt Odgers and Scott Teti as executive producers. Sean Clifford also serves as executive producer.
The reunion concludes Tuesday at 8 p.m. ET/PT on Bravo. Episodes are available the next day on Peacock.
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