InterTalent, which reps top creators like The Grand Tour host Francis Bourgeois, has appointed two heads of its creator division.

Dejah McCombe and Lucy Bendien have been promoted to the Co-Heads of Creators post. Reporting to MD Alex Segal, the pair will oversee strategy, talent development and commercial growth in the division, which has been expanding in recent years.

McCombe and Bendien are both InterTalent agents already, repping the likes of Love Island contestant Amber Gill, Ayamé and Maddie Grace Jepson. McCombe joined InterTalent following roles at Insanity and IMG, while Bendien began her career at Gleam Futures.

“Creators are an increasingly important part of the future of entertainment, and we’re incredibly passionate about helping shape what that future looks like,” said McCombe and Bendien. “We’re excited to continue building a home where creators can develop long-term, meaningful careers, while partnering with the world’s leading brands, platforms and entertainment businesses.”

Segal hailed the pair’s “work ethic, teamwork and ambition.” “They make a fantastic team, and I believe enormously in their vision for the next chapter of our Creators Division.”

InterTalent reps the likes of Ross Kemp, who is currently entertaining audiences on The Celebrity Traitors. Creator-wise, it has Bourgeois on its books. The viral trainspotter is now hosting Prime Video’s hit motoring series The Grand Tour with two other creators.

Traditional TV talent have been pushing deeper into the creator space and agencies are on hand to guide. This morning, we revealed that world-renowned scientist and presenter Brian Cox has struck a deal with Sony’s new digital studio.

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