U.K.-based Rapt Films has acquired worldwide sales rights for “Before I Do,” Gary Jaffe’s LGBTQ+ rom-com starring Cole Doman and Michael Hsu Rosen.
The film, which is world premiering at Frameline festival on Friday, follows a “lakeside bachelor party weekend that devolves into riotous chaos when the groom realizes his latent romantic feelings for an old friend,” according to its synopsis.
Alongside Doman — who is set to star in Netflix’s upcoming “Kennedy” series — and “Sex Lives of College Girls” actor Hsu Rosen, “Before I Do” stars Nico Greetham (“American Horror Story,” “Love, Victor”), Robin de Jesús (“Black Rabbit,” “Tick, Tick… Boom!”) and Jared Reinfeldt (“Feud: Capote vs. The Swans,” “Gossip Girl”).
“Before I Do” marks Jaffe’s debut feature after his award-winning short “Last Summer With Uncle Ira,” which premiered at Outfest. Lead producers include Emily McCann Lesser (“Fantasy Life”) and ThomasWallis of Two Canz Films, with Joe Pirro (“The Wedding Banquet”) executive producing.
“We’re super excited to introduce our latest acquisition ‘Before I Do’ to the market,” Rapt CEO Russell Webber said in a statement. “The camaraderie and wild revelry on display should resonate with any friend group — the film possesses significant commercial potential at a time when global mainstream audiences are becoming increasingly receptive to authentic LGBTQ+ content.”
Added Jaffe, “Cole, Michael, Nico, Jared and Robin’s chemistry will light up the screen at the world premiere of ‘Before I Do’ at the Castro Theater on the Friday of Pride Weekend at Frameline’s momentous 50th festival. Our amazing cast has delivered a funny, heartfelt and riveting tribute to the complexities of love and friendship.”
Producers McCann Lesser and Wallis said that they are thrilled to say “We do!” to Rapt Films, who “have an incredible track record for placing commercial and distinctive voices within LGBTQ+ storytelling for audiences across the world.”
“Before I Do” joins Rapt Films’ growing sales slate, which includes the critically acclaimed movies “Blue Film” and “Departures.”